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Get Started Free →mkurman/linkedin-ads
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts.
Passed 19 of 22 test cases with the skill, and 13 of 22 without it.
and 4 more in the full report
6 fixed13 passed either way3 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are preparing to launch a new B2B lead generation initiative on LinkedIn targeting IT decision-makers. Can you create a comprehensive campaign strategy plan structured into clear section headings? I need you to outline the recommended campaign hierarchy, explain how budget pacing works on daily spend limits so our finance team isn't surprised by daily fluctuations, and suggest suitable ad creative types for gated content.
| Checked | Without skill | With skill |
|---|---|---|
| Include the Ad set layer in the proposed account hierarchy structure. | Missed | Passed |
| Explain that budget pacing caps 7-day spend at approximately 7 times the daily budget despite daily spend fluctuations. | Missed | Passed |
The instructions your model reads when the skill loads.
-|------| | Campaign group | Groups related programs; shared status and budgets (optional). | | Campaign | Marketing objective; budget/scheduling as configured. | | Ad set | Accelerate or Classic; audience, placements, format, budget, schedule, bid; conversion/URL params. Compare types | | Ads | Creative; multiple ads per ad set for A/B. |
Billing model: Objective-based pricing — billed on the action tied to the objective (e.g. clicks for traffic-oriented objectives). Pricing overview
Budget pacing: Auction-based; on daily budgets, spend on a day may exceed the daily number by a margin; pacing smooths so 7-day spend does not exceed about 7× daily (per LinkedIn’s public budget article—always confirm the latest text). Budgets and pacing
Minimum spend: There is no one global fixed minimum across all cases; very low daily/lifetime budgets are often rejected in UI. A common practical floor cited in the industry is on the order of ~$10 USD/day per ad set (not a platform guarantee). Use Campaign Manager as source of truth.
| Funnel | Example objectives (names evolve—pick in UI) | Typical use |
|---|---|---|
| Awareness | Brand awareness | Broad reach |
| Consideration | Website visits, Engagement, Video views | Traffic, company/page engagement, video |
| Conversion | Lead generation, Website conversions | Leads, Lead Gen Forms, on-site events |
| Talent | Job applicants, Talent leads (where eligible) | Hiring |
Full list: Marketing objectives
Ads Guide (authoritative for specs)
Aligns with organic shapes in linkedin-posts (image, video, document, etc.) as paid delivery:
test cases passed, vs 13 / 22 without
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