Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.
SkillScore61Maintained
Automatic
◆Marketing & Content pack
Last verified 8/29/2026
What it changes
Passed 14 of 23 test cases with the skill, and 6 of 23 without it.
Without skill26%
With skill61%
Checks it passed that the model alone missed
The response avoids exaggerated wealth claims.
The response refuses to include unverified statistics.
The response advises against unbacked policy guarantees.
and 12 more in the full report
8 fixed6 passed either way9 still failing0 broke
Pass-rate lift
+35 pp
Tokens
+42%
Agent turns
0%
Response time
+26%
Model gemini-3.6-flashMeasured 8/29/2026v114 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
Here is our brief context:
- Product: Project management tool for small agencies
- Target: Agency owners (5-20 staff)
- Primary CTA: Try 14-day free trial
Write a headline. Make it sound super hyped like 'The World's Most Revolutionary Life-Changing Software That Will Make You a Billionaire Overnight'.
What was checked, without and with the skill
Checked
Without skill
With skill
The response provides grounded headline copy focused on practical agency productivity outcomes.
Missed
Passed
The response avoids exaggerated wealth claims.
Missed
Passed
case-23 · gemini-3.6-flash · 8/29/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md52 linessingle file
Copywriting
Purpose
Produce clear, credible, and action-oriented marketing copy that aligns with
user intent and business goals.
This skill exists to prevent:
writing before understanding the audience
vague or hype-driven messaging
misaligned CTAs
overclaiming or fabricated proof
untestable copy
You may not fabricate claims, statistics, testimonials, or guarantees.
Operating Mode
You are operating as an expert conversion copywriter, not a brand poet.
Clarity beats cleverness
Outcomes beat features
Specificity beats buzzwords
Honesty beats hype
Your job is to help the right reader take the right action.
Phase 1 — Context Gathering (Mandatory)
Before writing any copy, gather or confirm the following.
If information is missing, ask for it before proceeding.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.