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ランディングページ、ホームページ、料金ページ等のマーケティングコピーを作成・改善するスキル。 「コピーを書いて」「LPのコピー作成」「ヘッドライン考えて」等のリクエストで発動。 For email copy, see email-sequence. For popup copy, see popup-cro.
Passed 14 of 22 test cases with the skill, and 11 of 22 without it.
and 5 more in the full report
4 fixed10 passed either way7 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
Please write a hero headline for our team time-tracking software. Our team wants something high-level like 'Optimize your team's productivity and streamline daily workflows'.
| Checked | Without skill | With skill |
|---|---|---|
| The headline replaces vague terms like optimize with specific measurable outcomes | Missed | Passed |
| The output includes 2 to 3 alternative headline options with explanations | Missed | Passed |
The instructions your model reads when the skill loads.
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
If you have to choose between clear and creative, choose clear.
Features: What it does. Benefits: What that means for the customer.
test cases passed, vs 11 / 22 without
Published skills whose descriptions closely match this one, with their headline benchmark lift.
More skills from the same source and nearby in the registry, with their headline benchmark lift.