▸case-01 I am launching a referral system for my subscription SaaS app and need a comprehensive design blueprint. Please analyze my potential user trigger points, recommend a two-sided reward framework with appropriate reward sizing, and outline suitable software stack choices for implementation. | fail→fail | 36,059 | 28,463 | -21% | 1 | 1 | 0% | 4,941 | 5,579 | +13% | 0 | 0 | — |
▸case-02 Our direct-to-consumer store wants to establish an affiliate program to complement our existing customer advocate program. Could you outline a hybrid strategy detailing recommended commission structures, cookie attribution windows, affiliate recruitment approaches, and essential fraud mitigation rules? | fail→fail | 21,902 | 23,599 | +8% | 1 | 1 | 0% | 3,391 | 4,733 | +40% | 0 | 0 | — |
▸case-03 We recently launched a customer referral feature for our mobile app, but conversion rates are disappointing. Provide a troubleshooting plan and launch review that includes target cohort metrics to track, an A/B testing strategy for sharing mechanisms, and a nurture sequence outline to reactivate inactive referrers. | fail→fail | 25,049 | 26,796 | +7% | 1 | 1 | 0% | 3,990 | 5,369 | +35% | 0 | 0 | — |
▸case-04 We have an e-commerce store built on Next.js experiencing indexing issues on search engines. Duplicate content is showing up across URL parameters like `?color=blue`. How should we structure canonical links and robots.txt directives to fix search indexing? | pass→pass | 17,237 | 17,941 | +4% | 1 | 1 | 0% | 3,051 | 3,743 | +23% | 0 | 0 | — |
▸case-05 We are running Google Search Ads targeting 'enterprise CRM software' with a target CPA of $150. Conversions have dropped while CPC increased. How should we adjust match types, negative keywords, and automated bidding strategies to improve campaign ROI? | pass→fail | 17,735 | 13,112 | -26% | 1 | 1 | 0% | 2,796 | 2,868 | +3% | 0 | 0 | — |
▸case-06 We publish a weekly tech news digest email newsletter to 50,000 subscribers. Open rates have dropped from 35% to 22%. Recommend subject line copywriting formulas and send-time optimization tactics to improve newsletter open rates. | pass→pass | 20,965 | 19,035 | -9% | 1 | 1 | 0% | 3,260 | 3,970 | +22% | 0 | 0 | — |
▸case-07 Our SaaS landing page pricing table has a high bounce rate. Provide best practices for visual hierarchy, pricing card layout, and call-to-action button placement to improve direct sign-ups on the pricing page. | pass→pass | 16,796 | 22,645 | +35% | 1 | 1 | 0% | 2,865 | 4,157 | +45% | 0 | 0 | — |
▸case-08 We run a B2B SaaS productivity tool priced at $30/month per seat ($360/year ARPU) with a $120 CAC, 85% gross margin, and 12-month average customer lifetime. We have 5,000 active users and are choosing between giving referrers a cash payout versus account credit. Most competitors offer $25 cash payouts. What reward type and structure should we use for our referral program? | pass→pass | 20,604 | 27,299 | +32% | 1 | 1 | 0% | 3,484 | 5,010 | +44% | 0 | 0 | — |
▸case-09 We operate a fintech app offering a $20 sign-up bonus when an existing user invites a friend who opens an account. We are seeing a spike in self-referrals and fake accounts created with disposable emails. Should we rely on email verification alone, or what specific technical rules should we implement? | pass→pass | 16,697 | 13,810 | -17% | 1 | 1 | 0% | 2,595 | 3,189 | +23% | 0 | 0 | — |
▸case-10 We are establishing an affiliate program for our enterprise B2B sales software with a 60-day average sales cycle and $2,000 ACV. We are deciding between a standard 7-day cookie window or a 90-day cookie window, and whether to use first-click or last-click attribution. Which cookie window and attribution model should we choose? | fail→fail | 14,320 | 14,182 | -1% | 1 | 1 | 0% | 2,340 | 3,301 | +41% | 0 | 0 | — |
▸case-11 We run an online fashion store (AOV $80, 40% margin, 10,000 monthly buyers) and want to know when to ask customers to refer friends. Should we place the primary referral prompt on the homepage pop-up when a new user visits, or on the post-purchase confirmation page immediately after order placement? | pass→pass | 14,000 | 18,403 | +31% | 1 | 1 | 0% | 2,334 | 3,655 | +57% | 0 | 0 | — |
▸case-12 Our e-commerce store has a $100 CAC via paid ads, $120 LTV, and $50 average order value. We are designing a referral offer giving $15 off to the friend and $15 credit to the referrer ($30 total referral incentive). Is this referral program financially viable, and how should we calculate the ROI compared to paid ads? | pass→pass | 20,390 | 18,984 | -7% | 1 | 1 | 0% | 3,626 | 4,401 | +21% | 0 | 0 | — |
▸case-13 We offer specialized accounting software for freelance videographers. We want to recruit our first 50 affiliates. Should we submit our program to open public affiliate networks like CJ or ClickBank, or do direct outreach to content creators and bloggers in the videography niche? | pass→pass | 15,718 | 16,500 | +5% | 1 | 1 | 0% | 2,431 | 3,637 | +50% | 0 | 0 | — |
▸case-14 In our mobile shopping app, when a user clicks 'Refer a Friend', we display a long form asking them to manually type 5 friends' email addresses and write a custom message. Referral shares are under 1%. How should we redesign this share mechanism to increase referral shares? | pass→pass | 14,440 | 15,165 | +5% | 1 | 1 | 0% | 2,436 | 3,502 | +44% | 0 | 0 | — |
▸case-15 We operate a meal kit delivery subscription ($60/week). We want to run an A/B test on our referral incentive. Variation A offers 'Give $20, Get $20'. Variation B offers 'Give $40, Get $0'. Which hypothesis should we test, and why is double-sided usually superior to single-sided for consumer services? | fail→pass | 15,953 | 15,571 | -2% | 1 | 1 | 0% | 2,645 | 3,614 | +37% | 0 | 0 | — |
▸case-16 We have 2,000 customers who referred at least one friend 6 months ago, but have been inactive since. We want to reactivate them. Should we send a generic newsletter update about our product features, or a targeted re-engagement email sequence with a specific incentive booster? | pass→pass | 12,145 | 11,272 | -7% | 1 | 1 | 0% | 1,915 | 2,829 | +48% | 0 | 0 | — |
▸case-17 We launched a customer referral program 90 days ago. Our total sign-ups increased by 15%, but executive leadership wants to know if referred customers are actually higher quality than paid ad leads. What specific cohort retention and revenue metrics should we analyze to prove value? | pass→pass | 16,641 | 15,236 | -8% | 1 | 1 | 0% | 2,884 | 3,532 | +22% | 0 | 0 | — |
▸case-18 A newsletter creator with 100,000 subscribers wants to build a tier-based milestone referral system similar to Morning Brew. They want to know whether to offer cash for every subscriber brought in or physical/digital swag tiers at milestone counts (e.g., 3, 10, 25, 50 referrals). What structure works best for newsletter growth? | pass→pass | 18,630 | 22,175 | +19% | 1 | 1 | 0% | 2,890 | 4,537 | +57% | 0 | 0 | — |
▸case-19 An e-commerce company sells both high-margin proprietary apparel (70% margin) and low-margin third-party electronics (15% margin) under one brand. They are setting up affiliate commissions. Should they offer a flat 10% commission across all product categories, or a tiered category-based commission structure? | pass→pass | 13,335 | 9,108 | -32% | 1 | 1 | 0% | 2,249 | 2,722 | +21% | 0 | 0 | — |
▸case-20 We run a Shopify Plus store using Klaviyo for email and Stripe for payments. We have 50,000 monthly active buyers, $150 AOV, and a $500,000 monthly marketing budget. We need a referral platform that integrates seamlessly into Shopify and Klaviyo without custom engineering. Should we build a custom referrals database in-house or select a turnkey integration platform? | pass→pass | 18,620 | 17,318 | -7% | 1 | 1 | 0% | 2,816 | 3,858 | +37% | 0 | 0 | — |
▸case-21 A cloud storage SaaS wants to model its growth after Dropbox's classic referral program. They are debating whether to give users $5 cash per referral or 500MB of extra cloud storage for both referrer and invitee. What made Dropbox's original storage-for-storage mechanism so effective? | pass→pass | 14,395 | 16,863 | +17% | 1 | 1 | 0% | 2,383 | 3,393 | +42% | 0 | 0 | — |
▸case-22 Our affiliate program coupon codes keep getting leaked to deal aggregator sites like Honey and RetailMeNot, leading to payouts for organic shoppers who search for coupons at checkout. How can we prevent affiliate commission payouts on coupon leaks? | fail→pass | 16,782 | 18,370 | +9% | 1 | 1 | 0% | 2,368 | 3,695 | +56% | 0 | 0 | — |
▸case-23 We have built our referral program on Shopify with a 'Give $10, Get $10' offer. We have full user details: 20,000 active buyers, $80 AOV, 55% margin, using Klaviyo and standard referral software. We plan to launch tomorrow. What essential pre-launch testing steps must we execute before sending the launch email to our customer base? | pass→fail | 19,837 | 19,377 | -2% | 1 | 1 | 0% | 2,844 | 4,240 | +49% | 0 | 0 | — |
▸case-24 We launched our SaaS referral program 14 days ago (we provided all context: 2,000 users, $50/mo SaaS, 80% margin, account credit reward). In the first 2 weeks, participation rate is 2% and share rate is 0.5%. What specific adjustments should we evaluate during the first 30 days post-launch? | fail→fail | 15,201 | 16,798 | +11% | 1 | 1 | 0% | 2,547 | 3,926 | +54% | 0 | 0 | — |
▸case-25 We just signed up 30 blog partners for our direct-to-consumer skincare affiliate program. We gave them their custom affiliate links. However, none of them have generated sales after 3 weeks. How can we improve affiliate enablement to get them actively promoting? | fail→fail | 15,133 | 15,818 | +5% | 1 | 1 | 0% | 2,407 | 3,499 | +45% | 0 | 0 | — |