Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.
SkillScore86Maintained
Automatic
◆Sales & GTM pack
Last verified 8/16/2026
What it changes
Passed 18 of 21 test cases with the skill, and 13 of 21 without it.
Without skill64%
With skill86%
Checks it passed that the model alone missed
Asks the user to specify focus areas.
Asks the user to select desired research depth.
Asks the user to specify competitor website URLs.
and 6 more in the full report
5 fixed14 passed either way3 still failing0 broke
Pass-rate lift
+23 pp
Tokens
+46%
Agent turns
0%
Response time
-20%
Model gemini-3.6-flashMeasured 8/16/2026v119 of 22 cases passed with skill · 21 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 5
Prompt
In the Overview section of a competitor profile Markdown output, what specific metadata fields should be listed?
What was checked, without and with the skill
Checked
Without skill
With skill
Specifies metadata fields for What they do, ICP, Stage, and Pricing.
Missed
Passed
case-18 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md190 linessingle file
Competitor Intelligence
Research and monitor competitors across multiple channels. Build profiles, track changes, and translate competitor moves into strategic recommendations.
Three layers:
Data collection — Research competitor activity across web, Reddit, Twitter/X, LinkedIn, and blogs
Content tracking — What competitors publish, which topics get engagement, where you have content gaps
Strategy analysis — What competitor moves mean for your positioning, pricing, and messaging
When to Use
"Research [competitor] for me"
"What are our competitors doing?"
"Build a competitor profile for [company]"
"Monitor competitor content and positioning"
"Competitive landscape analysis"
Phase 0: Intake
Which competitors? — Ask the user for 2-5 competitor names + websites
Your company context — What do you sell? Who's your ICP? What's your positioning?
Focus areas — Everything, or specific focus? (pricing, content, product, messaging, hiring)
Depth — Quick scan (30 min) or deep dive (comprehensive)?
Phase 1: Competitor Profile Research
For each competitor, research across these dimensions using web search and web fetch:
Company Overview
What do they do? (fetch their homepage, about page)
Who's their ICP? (check their marketing copy, case studies)
What's their pricing model? (fetch pricing page)
Funding stage and size? (web search: "[company] funding")
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.