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Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions.
Passed 10 of 22 test cases with the skill, and 4 of 22 without it.
6 fixed4 passed either way12 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
The instructions your model reads when the skill loads.
Systematic competitor tracking. Not obsession — intelligence that drives real decisions.
competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy
/ci:landscape — Map your competitive space (direct, indirect, future)
/ci:battlecard [name] — Build a sales battlecard for a specific competitor
/ci:winloss — Analyze recent wins and losses by reason
/ci:update [name] — Track what a competitor did recently
/ci:map — Build competitive positioning map
Direct competitors: Same ICP, same problem, comparable solution, similar price point. Indirect competitors: Same budget, different solution (including "do nothing" and "build in-house"). Future competitors: Well-funded startups in adjacent space; large incumbents with stated roadmap overlap.
The 2x2 Threat Matrix:
| Same ICP | Different ICP | |
|---|---|---|
| Same problem | Direct threat | Adjacent (watch) |
| Different problem | Displacement risk | Ignore for now |
Update this quarterly. Who's moved quadrants?
Track these 8 dimensions per competitor:
| Dimension | Sources | Cadence |
|---|
test cases passed, vs 4 / 22 without
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