Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence. Produces feature comparison matrices scored across 12 dimensions, SWOT analyses, positioning maps, UX audits, pricing model breakdowns, action item roadmaps, and stakeholder presentation templates.
SkillScore43Maintained
Automatic
◆Product Management pack
Last verified 7/27/2026
What it changes
Passed 10 of 23 test cases with the skill, and 2 of 23 without it.
Without skill9%
With skill43%
8 fixed2 passed either way13 still failing0 broke
Pass-rate lift
+35 pp
Tokens
+62%
Agent turns
0%
Response time
-6%
Model gemini-3.6-flashMeasured 7/27/2026v110 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
What's inside
The instructions your model reads when the skill loads.
When a competitor launches a major feature or pricing change
Quarterly competitive review
Before a sales pitch where you need battle card data
When entering a new market segment
Teardown Workflow
Follow these steps in sequence to produce a complete teardown:
Define competitors — List 2–4 competitors to analyze. Confirm which is the primary focus.
Collect data — Use references/data-collection-guide.md to gather raw signals from at least 3 sources per competitor (website, reviews, job postings, SEO, social). Validation checkpoint: Before proceeding, confirm you have pricing data, at least 20 reviews, and job posting counts for each competitor.
Score using rubric — Apply the 12-dimension rubric below to produce a numeric scorecard for each competitor and your own product. Validation checkpoint: Every dimension should have a score and at least one supporting evidence note.
Generate outputs — Populate the templates in references/analysis-templates.md (Feature Matrix, Pricing Analysis, SWOT, Positioning Map, UX Audit).
Build action plan — Translate findings into the Action Items template (quick wins / medium-term / strategic).
Package for stakeholders — Assemble the Stakeholder Presentation using outputs from steps 3–5.
Data Collection Guide
Full executable scripts for each source are in references/data-collection-guide.md. Summaries of what to capture are below.
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.