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Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Use before entering a market, planning differentiation, or after losing deals. For market size rather than competitor positioning, use discover-market-sizing instead.
Passed 19 of 22 test cases with the skill, and 10 of 22 without it.
and 12 more in the full report
10 fixed9 passed either way2 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 10 test cases the skill fixed. Same model, same prompt, with and without the skill.
I am running strategic planning for our subscription management product line as we evaluate expanding into cross-border merchant solutions. I need a thorough competitive landscape study covering direct competitors and potential disruptors. Please structure the report with a clear scope, feature comparison table, pricing breakdown, 2x2 positioning matrix, deep dives into competitor advantages and drawbacks, white space gaps, strategic recommendations for differentiation, and explicit source confidence markers.
| Checked | Without skill | With skill |
|---|---|---|
| Provides full deep-dive profiles covering strengths and weaknesses for every evaluated competitor. | Missed | Passed |
| Includes a Competitive Gaps and Opportunities section derived from the positioning analysis. | Passed | Passed |
| Assigns confidence ratings to individual competitive data points or conclusions. | Passed | Passed |
The instructions your model reads when the skill loads.
A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.
discover-market-sizingfoundation-lean-canvas, or tool-foundation-sprint-differentiation inside a Foundation Sprintdefine-jtbd-canvas; it examines competing solutions through the job lensdefine-problem-statementWhen asked to create a competitive analysis, follow these steps:
Define the Scope Clarify what you're analyzing: a specific feature area, overall product positioning, or pricing strategy. Identify 3-5 key competitors: direct competitors (same solution), indirect competitors (different solution to same problem), and potential disruptors.
Gather Intelligence Research each competitor through public sources: websites, pricing pages, G2/Capterra reviews, press releases, job postings, and customer testimonials. Note what you can verify vs. what you're inferring.
Build the Feature Matrix Create a comparison grid of key capabilities. Focus on features that matter to your target customers, not exhaustive checklists. Use consistent ratings (e.g., Full, Partial, None, Unknown).
Analyze Positioning Map competitors on a 2x2 positioning matrix using dimensions relevant to your market (e.g., price vs. features, ease of use vs. power, SMB vs. enterprise). Identify white space opportunities.
Assess Strengths and Weaknesses For each competitor, document genuine strengths (what they do better than you) and weaknesses (where they fall short). Avoid dismissing competitors. Respect drives better strategy.
test cases passed, vs 10 / 22 without
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