For churned accounts, research what has changed since they left — new funding, team growth, competitor dissatisfaction, product updates that address their pain — then assess re-engagement potential and generate a personalized win-back email sequence with timing recommendations. Chains web research and LinkedIn monitoring with email sequence generation.
SkillScore86Maintained
Automatic
◆Sales & GTM pack
Last verified 8/16/2026
What it changes
Passed 19 of 22 test cases with the skill, and 7 of 22 without it.
Without skill32%
With skill86%
Checks it passed that the model alone missed
Schedules Email 1 for send on Day 0.
Schedules Email 2 for send on Day 7.
Schedules Email 3 for send on Day 14.
and 13 more in the full report
12 fixed7 passed either way3 still failing0 broke
Pass-rate lift
+55 pp
Tokens
+104%
Agent turns
0%
Response time
-50%
Model gemini-3.6-flashMeasured 8/16/2026v119 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 12
Prompt
For Email 3 in the high-priority sequence, what send schedule is specified and what core theme should be presented to remove switching friction?
What was checked, without and with the skill
Checked
Without skill
With skill
Schedules Email 3 for send on Day 14.
Missed
Passed
Presents a specific friction-reducing incentive such as free migration or a 30-day trial.
Missed
Passed
case-13 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md342 linessingle file
Customer Win-Back Sequencer
Not every churned customer is gone forever. This skill identifies which ones to pursue, finds the right re-engagement angle, and generates a personalized win-back sequence. Timing and relevance are everything — no generic "we miss you" emails.
Built for: Startups that have churned customers sitting in a spreadsheet with no plan to re-engage them. The best win-back campaigns are triggered by change — this skill monitors for those changes and strikes when the timing is right.
When to Use
"Which churned customers should we try to win back?"
"Build a win-back campaign for [customer]"
"Research our churned accounts for re-engagement opportunities"
"Generate win-back emails for customers who left because of [reason]"
"Run the win-back scan on our churn list"
Phase 0: Intake
Churned Account Data
Churn list — CSV/sheet with: company name, domain, contact email, contact LinkedIn URL (if available), churn date, MRR at churn, churn reason (if known)
Time since churn filter — Min/max months since churn to consider (default: 3-18 months. Too recent = too soon. Too old = too stale.)
Minimum value — Only pursue accounts above $X MRR? (Focus effort on worthwhile wins)
Product Context
Major product updates since churn — What's new? (Features, pricing changes, integrations, performance improvements)
Churn reasons addressed — Which past churn reasons have you actually fixed?
Current offer — Any win-back incentive? (Discount, extended trial, concierge onboarding, free migration)
Sequence Preferences
Sender — Who should the emails come from? (Founder, CSM, account exec)
Channel — Email only, or email + LinkedIn?
Sequence length — How many touches? (Default: 3-4 over 3-4 weeks)
Phase 1: Churned Account Research
For each account in the churn list, research what's changed:
1A: Company Changes
Search: "[company name]" funding OR raised OR "series" OR acquisition 2025 2026
Search: "[company name]" hiring OR "we're hiring" OR "growing team"