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Brand Narrative Playbook Skill · gtmagents | DecimalAI

marketingby gtmagents

Brand Narrative Playbook Skill

gtmagents/brand-narrative-playbook

Source gtmagents/gtm-agents ↗License Apache-2.0

Messaging and storytelling template that keeps positioning consistent across audiences.

SkillScore68Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 15 of 22 test cases with the skill, and 10 of 22 without it.

Without skill45%

With skill68%

Checks it passed that the model alone missed

Includes a call-to-action as a component of the narrative arc
Includes pillar mapping that links story beats to brand pillars
Includes QA checklist requirements verifying proof for each asset

and 3 more in the full report

5 fixed10 passed either way7 still failing0 broke

Pass-rate lift: +23 pp
Tokens: +2%
Agent turns: 0%
Response time: -9%

Model gemini-3.6-flashMeasured 8/23/2026v115 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-brand-narrative-playbook/SKILL.md https://app.decimal.ai/s/gtmagents-brand-narrative-playbook/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-brand-narrative-playbook, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-brand-narrative-playbook/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-brand-narrative-playbook

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-brand-narrative-playbook/SKILL.md https://app.decimal.ai/s/gtmagents-brand-narrative-playbook/SKILL.md

Raw file: /s/gtmagents-brand-narrative-playbook/SKILL.md ↗ · machine-readable summary at /s/gtmagents-brand-narrative-playbook.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

We are refreshing our company's core messaging for an upcoming enterprise sales push. Could you help us structure a complete brand story framework that maps out our target audience's key pain points, builds a full story arc from context through resolution, and aligns our messaging pillars with concrete customer evidence?

What was checked, without and with the skill
Checked	Without skill	With skill
Includes a call-to-action as a component of the narrative arc	Missed	Passed
Includes adaptation guidelines for adjusting content by channel	Passed	Passed
Includes pillar mapping that links story beats to brand pillars	Missed	Passed

case-01 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md26 lines2 files

Brand Narrative Playbook Skill

When to Use

Defining or refreshing core messaging pillars.
Translating positioning into talk tracks for different personas/channels.
Auditing campaigns for narrative consistency.

Framework

Audience Grid – ICP, persona, stage, key pain/aspiration.
Narrative Arc – context, tension, resolution, proof, call-to-action.
Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
Proof Library – customers, metrics, analyst quotes, product demos.
Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
Messaging hierarchy doc with prompts.
Storyboard slides for exec, sales, product, and customer marketing audiences.
QA checklist ensuring each asset hits pillar + proof requirements.

Tips

Keep a “retire/refresh” log for outdated proof.
Include “watch-outs” for overused phrases or compliance issues.
Pair with define-brand-platform to auto-populate pillar content.

Track record

Benchmark

15 / 22

test cases passed, vs 10 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/brand-strategy/skills/brand-narrative-playbook/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1Bundled 1 file

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

gtmagents/positioningUse when structuring positioning statements, message houses, and proof libraries for GTM teams.Close match+27 pp pass-rate lift

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Brand Narrative Playbook Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

Related skills