What's inside
The instructions your model reads when the skill loads.
SKILL.md25 linessingle file
Email Cadence Design Skill
When to Use
- Planning nurture, onboarding, or expansion sequences with multiple branches.
- Auditing send frequency to reduce fatigue and unsubscribes.
- Coordinating cross-channel touches (email, in-app, SMS, sales assist).
Framework
- Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
- Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
- Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
- Channel Mix – pair emails with supporting channels; document ownership and SLAs.
- Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.
Templates
- Cadence matrix (day, trigger, message purpose, CTA, channel).
- Fatigue model calculator (touches vs engagement trend).
- Suppression logic checklist (recent send, opportunity stage, consent).
Tips
- Front-load value but leave whitespace before high-ask CTAs.
- Reuse proven send windows per persona while testing incrementally.
- Share cadence plan with SDR/CSM teams to prevent overlap.
Track record
Benchmark
15 / 22
test cases passed, vs 17 / 22 without
Adoption
- Users
- 0
- Times used
- 0
Safety and source details
SkillSafety
✓ 3 of 3 passed✓Code scan15 of 15 checks clean
0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026
View 15 scanner checks
live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing
✓IntentSafe
LLM judge · does the skill do what it claims
✓ContentClean
LLM judge · policy & harmful-content review
Source
Importedgtmagents / gtm-agents
plugins/email-sequence-orchestration/skills/cadence-design/SKILL.md
License Apache-2.0Imported 8/3/2026Version v1