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Drip Campaign Design Skill · gtmagents | DecimalAI

marketingby gtmagents

Drip Campaign Design Skill

gtmagents/drip-campaigns

Source gtmagents/gtm-agents ↗License Apache-2.0

Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

SkillScore96Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 22 of 23 test cases with the skill, and 17 of 23 without it.

Without skill74%

With skill96%

Checks it passed that the model alone missed

Schedules early touches within a 24 to 48 hour window.
Sequences objectives across educate, qualify, and convert.
Sequences benefits from awareness to consideration to decision.

and 4 more in the full report

5 fixed17 passed either way1 still failing0 broke

Pass-rate lift: +22 pp
Tokens: -1%
Agent turns: 0%
Response time: -6%

Model gemini-3.6-flashMeasured 8/23/2026v122 of 23 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-drip-campaigns/SKILL.md https://app.decimal.ai/s/gtmagents-drip-campaigns/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-drip-campaigns, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-drip-campaigns/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-drip-campaigns

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-drip-campaigns/SKILL.md https://app.decimal.ai/s/gtmagents-drip-campaigns/SKILL.md

Raw file: /s/gtmagents-drip-campaigns/SKILL.md ↗ · machine-readable summary at /s/gtmagents-drip-campaigns.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

I need to turn our product feature education guide into an automated drip campaign for new enterprise leads. Could you design a step-by-step email nurture strategy for this? I want a clear touchpoint chart showing send schedules, touch purpose, narrative angle, call-to-action strength, and specific personalization inputs for each step, along with rules for adjusting campaign pacing based on how recipients interact with the messages.

What was checked, without and with the skill
Checked	Without skill	With skill
Schedules early touches within a 24 to 48 hour window.	Missed	Passed
Schedules later touches with gaps of at least 72 hours.	Passed	Passed
Includes table columns for Touch, Timing, Objective, Content Angle, CTA, and Personalization.	Passed	Passed

case-01 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md28 linessingle file

Drip Campaign Design Skill

Framework

Objective Mapping – each touch must have a single job (educate, qualify, convert).
Value Ladder – sequence benefits from awareness → consideration → decision.
Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
Signal-Based Branching – accelerate for high intent, slow for low engagement.

Templates

Touch | Timing | Objective | Content Angle | CTA | Personalization

Message hierarchy worksheet
Cadence testing checklist
Personalization matrix (firmographic + behavioral signals)

Tips

Alternate between insight, proof, and offer touches to keep attention high.
Use soft CTAs early, stronger CTAs after value delivered.
Add progressive profiling questions to capture more data per touch.
Mirror messaging across ads + sales outreach so the drip feels orchestrated.

When to Use

Launching a new nurture series and need a cadence blueprint.
Translating product education journeys into sequenced content.
Reworking underperforming drips with better pacing and offers.

Track record

Benchmark

22 / 23

test cases passed, vs 17 / 23 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/email-marketing/skills/drip-campaigns/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

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See it in action

What's inside

Drip Campaign Design Skill

Framework

Templates

Tips

When to Use

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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