Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.
SkillScore77Maintained
Automatic
◆Marketing & Content pack
Last verified 8/23/2026
What it changes
Passed 17 of 22 test cases with the skill, and 6 of 22 without it.
Without skill27%
With skill77%
Checks it passed that the model alone missed
Escalation contacts specify the Marketing Director.
The cadence grid maps channels against frequency, owner, and CTA.
The debrief SLA specifies completion within 5 business days of launch.
and 8 more in the full report
11 fixed6 passed either way5 still failing0 broke
Pass-rate lift
+50 pp
Tokens
-4%
Agent turns
0%
Response time
-31%
Model gemini-3.6-flashMeasured 8/23/2026v117 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 11
Prompt
We are defining measurement plans and need to look up current documentation for GA4 and HubSpot integrations. Which tool integration should be queried to fetch these documentation pages?
What was checked, without and with the skill
Checked
Without skill
With skill
The designated tool hook for fetching GA4 and HubSpot documentation is Context7.
Missed
Passed
case-11 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md47 lines3 files
Editorial Operations Skill
When to Use
Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.
Framework
North Star & Themes – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
Cadence Grid – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
Approval Paths: highlight who signs off (Content Strategist, Brand, Legal) and expected turnaround.
Escalation Matrix: Marketing Director + Project Manager contacts for scope or timeline changes.
Templates
Editorial Calendar: See assets/editorial_calendar_template.md for tracking content.
Distribution Brief: See assets/distribution_brief.md for launch checklists.
Post-Launch Debrief template capturing performance vs. guardrails, learnings, and follow-up actions.
Ops Dashboard view showing backlog aging, production velocity, and publication mix.
Tips
Treat every flagship asset like a mini campaign: pair the lifecycle-mapping blueprint (Plan → Build → QA → Launch → Inspect) with editorial checkpoints.
Partner with Marketing Analytics to instrument dashboards early; no asset ships without a measurement plan.
Keep a "Parking Lot" section for emergent ideas so high-priority launches retain focus.
Borrow GTM Agents's status packet format (see lifecycle-mapping skill) for weekly exec updates.
Tooling Hooks
Serena: patch CMS or marketing automation snippets safely during content QA.
Context7: fetch current GA4/HubSpot docs when defining measurement plans.
Sequential Thinking: reason through campaign narratives or backlog reprioritization.
Playwright: capture screenshots of new landing pages or gated assets before publishing.