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Enrollment Persona Playbook Skill · gtmagents | DecimalAI

marketingby gtmagents

Enrollment Persona Playbook Skill

gtmagents/enrollment-persona-playbook

Source gtmagents/gtm-agents ↗License Apache-2.0

Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.

SkillScore84Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 21 of 25 test cases with the skill, and 17 of 25 without it.

Without skill68%

With skill84%

Checks it passed that the model alone missed

Incorporate parent and guardian influencer profiles into the strategic plan.
Recommend analyzing the enrollment funnel to prioritize high-impact segments.
Include demographic profile, motivations, barriers, and channel preferences in the canvas structure.

and 1 more in the full report

4 fixed17 passed either way4 still failing0 broke

Pass-rate lift: +16 pp
Tokens: -6%
Agent turns: 0%
Response time: -18%

Model gemini-3.6-flashMeasured 8/23/2026v121 of 25 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-enrollment-persona-playbook/SKILL.md https://app.decimal.ai/s/gtmagents-enrollment-persona-playbook/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-enrollment-persona-playbook, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-enrollment-persona-playbook/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-enrollment-persona-playbook

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-enrollment-persona-playbook/SKILL.md https://app.decimal.ai/s/gtmagents-enrollment-persona-playbook/SKILL.md

Raw file: /s/gtmagents-enrollment-persona-playbook/SKILL.md ↗ · machine-readable summary at /s/gtmagents-enrollment-persona-playbook.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 4

Prompt

Build a target profile profile for prospective undergraduate nursing transfer students. Most guides just list age and income, but I need a complete operational canvas. What key elements must be included in this canvas?

What was checked, without and with the skill
Checked	Without skill	With skill
Include demographic profile, motivations, barriers, and channel preferences in the canvas structure.	Missed	Passed

case-06 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md25 linessingle file

Enrollment Persona Playbook Skill

When to Use

Planning enrollment marketing campaigns across multiple segments.
Aligning admissions, marketing, and partner teams on persona insights.
Prioritizing offers, proof points, and stewardship plans per persona.

Framework

Persona Canvas – demographic profile, motivations, barriers, channel preferences.
Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
Messaging Architecture – value pillars, proof points, offers, objection handling.
Channel Mix Guidance – recommended channels + creative formats per persona.
Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

Persona worksheet (demographics, motivations, triggers, objections).
Messaging matrix (pillar → proof → CTA → disclosure).
Channel + content pairing cheat sheet.

Tips

Revisit personas each term to incorporate economic, policy, or competitor shifts.
Include parent/influencer personas when applicable (K-12, higher-ed).
Pair with analyze-enrollment-funnel to prioritize high-impact segments.

Track record

Benchmark

21 / 25

test cases passed, vs 17 / 25 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/edtech-growth/skills/enrollment-persona-playbook/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

More skills from the same source and nearby in the registry, with their headline benchmark lift.

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See it in action

What's inside

Enrollment Persona Playbook Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

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