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Campaign Planning Skill · gtmagents | DecimalAI

marketingby gtmagents

Campaign Planning Skill

gtmagents/campaign-planning

Source gtmagents/gtm-agents ↗License Apache-2.0

Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.

SkillScore73Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 16 of 22 test cases with the skill, and 11 of 22 without it.

Without skill50%

With skill73%

Checks it passed that the model alone missed

Formats role assignments using a RACI matrix model
Maps explicit task dependencies between team deliverables
Defines exactly one primary KPI and at most two secondary KPIs

and 3 more in the full report

6 fixed10 passed either way5 still failing1 broke

Pass-rate lift: +23 pp
Tokens: -11%
Agent turns: 0%
Response time: -16%

Model gemini-3.6-flashMeasured 8/23/2026v116 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-campaign-planning/SKILL.md https://app.decimal.ai/s/gtmagents-campaign-planning/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-campaign-planning, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-campaign-planning/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-campaign-planning

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-campaign-planning/SKILL.md https://app.decimal.ai/s/gtmagents-campaign-planning/SKILL.md

Raw file: /s/gtmagents-campaign-planning/SKILL.md ↗ · machine-readable summary at /s/gtmagents-campaign-planning.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 6

Prompt

Our team is getting ready for a major product release in two months and needs a kickoff-ready campaign brief for leadership approval. Could you draft a complete campaign execution plan detailing primary performance targets, audience tiers, core messaging hierarchy, media channel sequencing, resource timeline, and potential campaign bottlenecks?

What was checked, without and with the skill
Checked	Without skill	With skill
Defines exactly one primary KPI and at most two secondary KPIs	Missed	Passed

case-03 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md27 lines2 files

Campaign Planning Skill

When to Use

Before launching multi-channel GTM efforts.
When stakeholder alignment on goals, personas, and offers is needed.
During quarterly planning or major product launches.

Framework

Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
Audience & Offers – map personas, stages, ICP tiers, and value propositions.
Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
Channel Mix – select channels, budget split, cadence, sequencing logic.
Workback Plan – create timeline with dependencies, approvals, and resource allocation.
Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.

Templates

Campaign Brief: See templates/campaign_brief.md for goal, audience, and KPIs.
RACI matrix for decision-making.
Timeline Gantt template with creative/ops milestones.

Tips

Host a kickoff with every execution lead to walk through the brief and capture risks live.
Keep KPIs to one primary and two secondary to avoid diffused focus.
Bake review/QA milestones into the workback to prevent last-minute rework.
Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.

Track record

Benchmark

16 / 22

test cases passed, vs 11 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/campaign-orchestration/skills/campaign-planning/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1Bundled 1 file

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See it in action

What's inside

Campaign Planning Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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