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Creative Brief Framework Skill · gtmagents | DecimalAI

marketingby gtmagents

Creative Brief Framework Skill

gtmagents/creative-brief-framework

Source gtmagents/gtm-agents ↗License Apache-2.0

Use to structure concise creative briefs with goals, audience, and guardrails.

NewMaintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 17 of 22 test cases with the skill, and 17 of 22 without it.

Without skill77%

With skill77%

Checks it passed that the model alone missed

Requires listing asset types, channel technical specifications, and delivery priority sequence.

1 fixed16 passed either way4 still failing1 broke

Pass-rate lift: 0 pp
Tokens: -6%
Agent turns: 0%
Response time: -13%

Model gemini-3.6-flashMeasured 8/23/2026v117 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-creative-brief-framework/SKILL.md https://app.decimal.ai/s/gtmagents-creative-brief-framework/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-creative-brief-framework, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-creative-brief-framework/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-creative-brief-framework

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-creative-brief-framework/SKILL.md https://app.decimal.ai/s/gtmagents-creative-brief-framework/SKILL.md

Raw file: /s/gtmagents-creative-brief-framework/SKILL.md ↗ · machine-readable summary at /s/gtmagents-creative-brief-framework.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

A test case the skill fixed. Same model, same prompt, with and without the skill.

Prompt

A client requested 'marketing graphics' for an upcoming fitness app promotion across multiple networks without specifying sizes or formats. Define the asset outline section of a project brief that forces explicit asset scoping.

What was checked, without and with the skill
Checked	Without skill	With skill
Requires listing asset types, channel technical specifications, and delivery priority sequence.	Missed	Passed

case-07 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md25 linessingle file

Creative Brief Framework Skill

When to Use

Kicking off new campaigns, product launches, or brand refresh projects.
Aligning marketing, product, and creative teams on objectives and deliverables.
Onboarding agencies or freelancers with standardized briefs.

Framework

Objective & Success Metrics – clarify business goal, KPIs, and constraints.
Audience & Insights – detail personas, pain points, and proof points.
Message & Tone – outline pillars, RTBs, must-say/avoid guidance.
Deliverables & Channels – list required assets, specs, and priority order.
Logistics – include timeline, approvals, budget, references, and point people.

Templates

One-page creative brief document.
Stakeholder Q&A worksheet.
Kickoff deck outline with timeline + responsibilities.

Tips

Keep it scannable; link deeper research in appendices.
Capture “what success looks like” with quantitative + qualitative signals.
Pair with production-playbook to convert briefs into task plans.

Track record

Benchmark

17 / 22

test cases passed, vs 17 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/design-creative/skills/creative-brief-framework/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

Other skills for the same job

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More skills from the same source and nearby in the registry, with their headline benchmark lift.

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See it in action

What's inside

Creative Brief Framework Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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