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Creative Variant Playbooks Skill · gtmagents | DecimalAI

marketingby gtmagents

Creative Variant Playbooks Skill

gtmagents/creative-variants

Source gtmagents/gtm-agents ↗License Apache-2.0

Use when developing hooks, visuals, and copy variations for paid campaigns across channels.

SkillScore73Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 16 of 22 test cases with the skill, and 12 of 22 without it.

Without skill55%

With skill73%

Checks it passed that the model alone missed

Provides guidance on emoji usage or hashtag inclusion.
Requires image alt text for screen reader accessibility.
Includes proof messaging hooks featuring metrics or benchmark evidence.

and 2 more in the full report

5 fixed11 passed either way5 still failing1 broke

Pass-rate lift: +18 pp
Tokens: -2%
Agent turns: 0%
Response time: -9%

Model gemini-3.6-flashMeasured 8/23/2026v116 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-creative-variants/SKILL.md https://app.decimal.ai/s/gtmagents-creative-variants/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-creative-variants, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-creative-variants/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-creative-variants

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-creative-variants/SKILL.md https://app.decimal.ai/s/gtmagents-creative-variants/SKILL.md

Raw file: /s/gtmagents-creative-variants/SKILL.md ↗ · machine-readable summary at /s/gtmagents-creative-variants.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

We need ad hooks for our developer observability tool 'TracePulse' targeting engineers on Reddit and Twitter. Most ad guides suggest just listing product features or offering a free trial discount. What creative messaging angles should we produce across our ad variations?

What was checked, without and with the skill
Checked	Without skill	With skill
Includes contrarian messaging hooks challenging status quo practices.	Passed	Passed
Includes curiosity messaging hooks encouraging developer inquiry.	Passed	Passed
Includes proof messaging hooks featuring metrics or benchmark evidence.	Missed	Passed

case-07 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md31 linessingle file

Creative Variant Playbooks Skill

When to Use

Kicking off new campaigns needing multiple creative angles.
Refreshing fatigued ads to regain performance.
Running systematic creative testing programs.

Framework

Hook Library – benefit, problem, proof, story, contrarian, curiosity.
Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
Story Formula – Hook → Value Proof → CTA; adapt for each channel.
Voice & Tone – align with persona (executive vs practitioner) and funnel stage.

Checklist

✅ Unique headline + body copy per variant.
✅ Visuals sized and optimized per channel.
✅ CTA and offer match landing page.
✅ Accessibility: subtitles, alt text, high contrast.
✅ Compliance/legal disclaimers added.

Templates

Variant tracker (concept, hook, asset link, status, performance snapshot).
Caption/copy bank with placeholders and emoji/hashtag guidance.
Video storyboard sheet.

Tips

Pair evergreen and timely hooks to keep pipelines fresh.
Recycle top-performing organic content into paid variations.
Archive learnings in a centralized asset library.

Track record

Benchmark

16 / 22

test cases passed, vs 12 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/paid-media/skills/creative-variants/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

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More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Creative Variant Playbooks Skill

When to Use

Framework

Checklist

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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