Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
SkillScore73Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 16 of 22 test cases with the skill, and 5 of 22 without it.
Without skill23%
With skill73%
Checks it passed that the model alone missed
The brief specifies how each metric will be tracked.
Each supporting message includes evidence or proof points.
The response includes subject line options for the flash sale.
and 12 more in the full report
11 fixed5 passed either way6 still failing0 broke
Pass-rate lift
+50 pp
Tokens
+90%
Agent turns
0%
Response time
0%
Model gemini-3.6-flashMeasured 8/19/2026v116 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 11
Prompt
I need a marketing campaign plan to promote our company's new service. We want to get started soon.
What was checked, without and with the skill
Checked
Without skill
With skill
The response asks the user to supply the primary campaign goal, target audience, or timeline before proceeding.
Missed
Passed
The response refrains from generating a complete campaign brief until missing required inputs are gathered.
Missed
Passed
case-07 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md302 linessingle file
Campaign Plan
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
Trigger
User runs /campaign-plan or asks to plan, design, or build a marketing campaign.
Inputs
Gather the following from the user. If not provided, ask before proceeding:
Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)
Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)
Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)
Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)
Additional context (optional):
Product or service being promoted
Key differentiators or value propositions
Previous campaign performance or learnings
Brand guidelines or constraints
Geographic focus
Campaign Brief Structure
Generate a campaign brief with the following sections:
1. Campaign Overview
Campaign name suggestion
One-sentence campaign summary
Primary objective with a specific, measurable goal