marketingby minhnv0807
Global Campaign Brief
minhnv0807/02-campaign-brief-global
9-section campaign brief for global campaigns — context, objectives, target, message, creative, channels, timeline, deliverables, risks. Reads `.agents/product-marketing-context-global.md`. Universal framework, region-specific benchmarks via foundation skill. Trigger: 'campaign brief', 'creative brief', 'launch brief', 'product launch brief', 'global campaign'.
What it changes
Passed 18 of 25 test cases with the skill, and 7 of 25 without it.
Without skill28%
With skill72%
Checks it passed that the model alone missed
- Limits preliminary information gathering to at most 4 questions.
- Places previous campaign outcomes and lessons learned into Section 1.3.
- Allocates 20% to soft launch, 40% to full launch, and 25% to the sustain phase.
and 10 more in the full report
12 fixed6 passed either way6 still failing1 broke
- Pass-rate lift
- +44 pp
- Tokens
- +146%
- Agent turns
- 0%
- Response time
- -36%
Model gemini-3.6-flashMeasured 8/19/2026v118 of 25 cases passed with skill
See it in action
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
PromptIn Section 4.1 Message Framework, what three specific functional roles should the supporting messages serve under the key message?
What was checked, without and with the skill| Checked | Without skill | With skill |
|---|
| Designates the supporting message layers for education, persuasion, and conversion content. | Missed | Passed |
|---|
What's inside
The instructions your model reads when the skill loads.
SKILL.md367 linessingle file
Global Campaign Brief
9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).
Step 0 — Read context file
Before writing the brief, read .agents/product-marketing-context-global.md to load:
- Product, USP, pricing
- Target region and currency
- Brand voice & visual identity
- Existing campaigns and lessons learned
If the file is missing, ask the user to run product-marketing-context-global first.
Information gathering
Ask the user up to 4 questions before starting:
- Campaign type? Product launch / seasonal / brand awareness / clearance sale / re-launch?
- Primary goal? Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]?
- Budget and timeframe? Total budget, campaign duration (in weeks), start date.
- Existing assets? Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page?
Section 1 — Context
1.1 Overview
Track record
Benchmark
18 / 25
test cases passed, vs 7 / 25 without
Adoption
- Users
- 0
- Times used
- 0
Safety and source details
SkillSafety
✓ 3 of 3 passed✓Code scan15 of 15 checks clean
0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026
View 15 scanner checks
live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing
✓IntentSafe
LLM judge · does the skill do what it claims
✓ContentClean
LLM judge · policy & harmful-content review
Source
Importedminhnv0807 / ai-business-skills
skills/en/02-campaign-brief-global/SKILL.md
License MITImported 8/17/2026Version v1