6 ad copy variations (2 TOFU + 2 MOFU + 2 BOFU) for global markets. Frameworks: AIDA, PAS, BAB. Platforms: Meta, Google, TikTok. INCLUDES Dropshipping Mode (4 templates) for Shopify dropshippers. Trigger: 'ad copy', 'Facebook ads', 'TikTok ads', 'Google Ads copy', 'dropshipping ads', 'Shopify ads'.
SkillScore73Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 16 of 22 test cases with the skill, and 8 of 22 without it.
Without skill36%
With skill73%
Checks it passed that the model alone missed
Formats the score line as Copy Score: [X]/50 — [Rating]
Includes the mandatory score line evaluated out of 50 points
Includes the line formatted as Copy Score: [X]/50 — [Rating]
and 9 more in the full report
8 fixed8 passed either way6 still failing0 broke
Pass-rate lift
+36 pp
Tokens
+190%
Agent turns
0%
Response time
+13%
Model gemini-3.6-flashMeasured 8/19/2026v116 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
I need help drafting ad copy. Both .agents/product-marketing-context.md and .agents/personal-brand-context.md exist in my environment. I want to launch an ad campaign right away. What should we do next?
What was checked, without and with the skill
Checked
Without skill
With skill
Asks exactly 1 question to clarify whether ads sell a product or boost personal brand
Missed
Passed
case-04 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md373 linessingle file
Ad Copy (Global)
Step 0: Check context file
Before writing ad copy, read context file (if exists):
What product / service? Short description, main USP, price, current promotion (if any).
Which ad platform? Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. If not specified — default to Meta Ads.
Target audience? Gender, age range, main pain point, decision maker. Cold (unaware) or Warm (engaged)?
Ad objective? Messages (DM), Lead form, Traffic, Conversions. If not specified — default to Messages.
Core principles
125-character rule
On Meta Ads, only the first 125 characters show before "See more" button. Line 1 of primary text must:
Spark curiosity OR hit pain point
Include USP or specific number
Be self-contained (don't cut mid-sentence)
GOOD: "Tired of acne for 3+ years? A 28-day routine — guaranteed clear skin or refund." (76 chars)
BAD: "Hello there, thank you for your interest in our services. Today I want to share..." (cut mid-sentence)