Marketing reports under 'read 5 minutes, know what to do next' principle — insights first, numbers as proof, recommendations with deadlines and owners. For global markets. Trigger: 'marketing report', 'monthly summary', 'weekly summary', 'monthly results', 'monthly report', 'performance report'.
SkillScore84Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 21 of 25 test cases with the skill, and 8 of 25 without it.
Without skill32%
With skill84%
Checks it passed that the model alone missed
Asks at most four information-gathering questions
Includes 'Status: Exceeded Target' in the report header
Includes 'vs Target' and 'vs Prior' columns in the Executive Summary table
and 13 more in the full report
14 fixed7 passed either way3 still failing1 broke
Pass-rate lift
+52 pp
Tokens
+147%
Agent turns
0%
Response time
-14%
Model gemini-3.6-flashMeasured 8/19/2026v121 of 25 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 14 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 14
Prompt
We ran a campaign on TikTok Ads with $4,000 spend, generating 50,000 video views and 200 conversions. The target conversion cost was $25 and last month's conversion cost was $22. Generate the channel metrics section without adding comparison benchmark columns unless requested.
What was checked, without and with the skill
Checked
Without skill
With skill
Includes variance comparison columns against target or prior period in the channel table
Missed
Passed
case-08 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md340 linessingle file
Marketing Report (Global)
Information gathering
Ask up to 4 questions before reporting:
Reporting period? Week (which week, from-to dates) or month (month/year)?
Available data? Provide: ad spend, messages, leads, bookings, customers, revenue. If incomplete, note what's missing to ask.
Targets set? What KPIs were committed for this period? (revenue, leads, CPMess, ROAS). If none — use industry benchmarks.
Channels running? Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Email/SMS). List all.
Core principles
"Read 5 minutes, know what to do next"
Every report must answer these 4 questions in order:
How were results? — Did we hit targets? (1 sentence)
What's working? — Keep, scale up (2-3 points)
What's not working? — Fix, root cause (2-3 points)
What to do next? — Specific recs with deadlines and owners
Order of presentation
Insight FIRST -> Numbers AS PROOF -> Action RECOMMENDATIONS
Never list numbers and let reader draw conclusions. Always state insight first, numbers as evidence.
3 comparison frames
Each metric must compare against at least 1 of these 3 frames:
Frame
Meaning
Example
vs Target
Hit or miss committed KPI
CPMess target $1.20 — actual $1.10 (hit)
vs Previous Period
Up/down vs prior month/week
CPMess last month $1.40 -> this month $1.10 (-21%)