Setup marketing channels for global businesses — channel selection, platform-specific setup checklists, integration guides. Has 4 region variants (US/EU/SEA/LATAM) with region-specific platform priorities. US: Meta+Google+LinkedIn. EU: + LinkedIn/Xing. SEA: TikTok+Shopee/Lazada+LINE. LATAM: WhatsApp Business+Mercado Libre. Trigger: 'channel setup', 'platform setup', 'marketing tech stack', 'multi-channel marketing', 'platform selection'.
SkillScore70Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 16 of 23 test cases with the skill, and 8 of 23 without it.
Without skill35%
With skill70%
Checks it passed that the model alone missed
Mandates GDPR compliance for tracking and email setup
Recommends Meta as a primary ad channel for US consumer acquisition
Includes Xing as a localized platform option for German-speaking markets
and 8 more in the full report
8 fixed8 passed either way7 still failing0 broke
Pass-rate lift
+35 pp
Tokens
+108%
Agent turns
0%
Response time
-3%
Model gemini-3.6-flashMeasured 8/19/2026v116 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
We are preparing to build out our global channel footprint for an organic beverage brand. Ask us your required preliminary discovery questions to gather necessary business context before generating the setup strategy.
What was checked, without and with the skill
Checked
Without skill
With skill
Limits the preliminary context-gathering questionnaire to no more than 4 questions
Missed
Passed
Includes a question inquiring which candidate channels are being considered
Passed
Passed
case-06 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md295 linessingle file
Channel Setup A-Z (Global)
Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.
For newbies — Read this first
If you've never set up marketing channels:
Don't start with all channels. Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
Channel selection depends on your audience, not your preference. If your customers live on TikTok, Email won't work no matter how much you love Email.
Region matters massively. WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
Each channel has 4 setup phases: Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
Tech stack < Process. A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
Trust takes 30-90 days. Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
Compliance is per-region. GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.
Step 0 — Read context + select region variant
Before setting up:
Read .agents/product-marketing-context-global.md — get product, audience, region, target channels.
Pick region variant for platform priority list:
variants/01-us.md — North America
variants/02-eu.md — Europe (GDPR-aware)
variants/03-sea.md — Southeast Asia
variants/04-latam.md — Latin America (WhatsApp-first)
See cross-platform comparison:references/global-platforms-comparison.md
Information gathering
Ask user up to 4 questions:
Which channels are you considering? (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple)
Industry, product, target audience? What you sell, to whom, in which countries?
Existing channels? List current channels, follower count, status.