Email marketing automation for global markets — welcome series, nurture sequences, re-engagement, transactional. Has 4 region variants for LEGAL compliance: US (CAN-SPAM opt-out), EU (GDPR opt-in mandatory), SEA (PDPA per country), LATAM (LGPD Brazil). Tools: Klaviyo, Mailchimp, ActiveCampaign. Trigger: 'email marketing', 'email automation', 'newsletter', 'drip campaign', 'GDPR email', 'CAN-SPAM'.
SkillScore78Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 18 of 23 test cases with the skill, and 16 of 23 without it.
Without skill70%
With skill78%
Checks it passed that the model alone missed
Include sequence templates as a component
State that the maximum default data retention period is 5 years
Recommend using the dedicated Vietnam email marketing skill 14-email-marketing rather than the global email marketing skill
3 fixed15 passed either way4 still failing1 broke
Pass-rate lift
+9 pp
Tokens
+83%
Agent turns
0%
Response time
-13%
Model gemini-3.6-flashMeasured 8/19/2026v118 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 3
Prompt
When generating an email marketing strategy output for a global brand, what are the four mandatory architectural components that must be structured in the file?
What was checked, without and with the skill
Checked
Without skill
With skill
Include subscriber segmentation as a component
Passed
Passed
Include sequence templates as a component
Missed
Passed
Include automation workflow as a component
Passed
Passed
Include KPI tracking framework as a component
Passed
Passed
case-21 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md185 linessingle file
Email Marketing (Global)
Email is the only owned channel — algorithm-proof, free to re-reach. But legal differs HUGELY by region: US allows opt-out, EU mandates opt-in, SEA/LATAM mostly require opt-in. Pick the right variant — getting this wrong can cost up to EUR 20M (GDPR) or USD 51,744 per email (CAN-SPAM).
Transactional-only (order confirms, password reset) -> Use ESP defaults; transactional emails have softer consent rules in most regions
SMS / WhatsApp / push -> Different channels with different laws (TCPA US, GDPR EU)
30-second pre-read
This skill produces ONE email marketing strategy file with 4 components: subscriber segmentation, sequence templates (welcome / nurture / re-engage / promo), automation flow, and KPI tracking. Pick 1 of 4 region variants — the variant tunes the LEGAL framework (consent model, unsubscribe rules, data retention, cross-border transfer). Every email automation built without this risks legal exposure.
3 common errors
Reusing US opt-out logic in EU -> GDPR violation; fines up to EUR 20M or 4% global revenue
Skipping double opt-in for EU/Brazil/SEA -> Cannot prove consent if challenged; subscribers can demand deletion
Missing physical address in footer -> CAN-SPAM violation US; EUR 51,744 per email
Why do you need this skill?
Email is the highest-ROI channel (USD 36-42 per USD 1 spent globally), but legal compliance is non-negotiable. Without the right region variant:
US brand using EU opt-in flow -> losing 30-50% of subscribers unnecessarily
EU brand using US opt-out flow -> direct GDPR violation