Cialdini 7 principles applied to global marketing — reciprocity, scarcity, authority, social proof, liking, commitment, unity. Universal psychology with international examples (Apple, Tesla, Patagonia, Spotify). Trigger: 'marketing psychology', 'Cialdini', 'persuasion principles', 'consumer psychology', 'behavioral marketing'.
SkillScore65Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 15 of 23 test cases with the skill, and 12 of 23 without it.
Without skill52%
With skill65%
Checks it passed that the model alone missed
The response selects no more than two persuasion principles for the email asset.
The response recommends reciprocity or authority triggers for cold developer audiences.
The response rejects extreme scarcity or urgency triggers for cold audiences who lack context.
and 4 more in the full report
5 fixed10 passed either way6 still failing2 broke
Pass-rate lift
+13 pp
Tokens
+165%
Agent turns
0%
Response time
-9%
Model gemini-3.6-flashMeasured 8/19/2026v115 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 5
Prompt
Review this proposed SaaS hero section copy: 'Rated 5 stars! Built by experts! 100 spots remaining! Free trial included! Join our family today!' What critical issue needs fixing?
What was checked, without and with the skill
Checked
Without skill
With skill
The response identifies that stacking five distinct psychological principles in a single section violates the 1–2 principle limit rule.
Missed
Passed
case-20 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md317 linessingle file
Marketing Psychology (Global)
Apply behavioral science to marketing without manipulation. Real psychology beats fake urgency every time.
For Newbies
Before diving in: marketing psychology is not about tricking people. It's about removing friction from a decision the prospect already wants to make.
If your product is bad, no Cialdini trick will save it. If your product is good, these principles help the right people say "yes" faster — and feel good about it afterwards.
The two failure modes:
Underuse — you write robotic copy with zero emotional triggers, prospects feel nothing, they bounce.
Overuse — you stack 7 fake-scarcity countdowns, fake reviews, and fake authority badges, and trust collapses.
Pick 1–2 principles per asset. Make them honest. Test them.
Step 0 — Read Context
Read .agents/product-marketing-context.md if it exists. The product, audience, and brand voice should drive principle selection — not the other way around.
Step 1 — Information Gathering
Ask up to 3 questions before writing:
Where will this be applied? (Ad copy / Landing page / Email / Video script / Social post / Pricing page)