Apply Cialdini's six principles of persuasion — Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity — to analyze or design influence strategies.
SkillScore45Maintained
Automatic
◆Marketing & Content pack
Last verified 8/28/2026
What it changes
Passed 10 of 22 test cases with the skill, and 3 of 22 without it.
Without skill14%
With skill45%
Checks it passed that the model alone missed
The Current State section includes the bullet label Target:
The Current State section includes the bullet label Persuader:
The Principle Audit table uses the column header Currently Used?
and 4 more in the full report
8 fixed2 passed either way11 still failing1 broke
Pass-rate lift
+32 pp
Tokens
+22%
Agent turns
0%
Response time
-21%
Model gemini-3.6-flashMeasured 8/28/2026v110 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
We are localizing a US project management SaaS landing page for enterprise clients in Taiwan. The local team wants to know if they should prioritize individual user quotes or official certifications and industry body recognition. Evaluate this strategy and output a structured persuasion report.
What was checked, without and with the skill
Checked
Without skill
With skill
The recommendations suggest Authority tactics such as industry certifications or recognized institutional endorsements for Taiwan
Passed
Passed
The Principle Audit table uses the column header Currently Used?
Missed
Passed
case-05 · gemini-3.6-flash · 8/28/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md113 lines3 files
Cialdini's Six Principles of Persuasion
Overview
Robert Cialdini identified six universal principles that drive human compliance. They work because they're cognitive shortcuts — people rely on them to make quick decisions. Understanding these principles helps design more persuasive communications AND recognize when they're being used on you.
Framework
IRON LAW: Ethical Influence, Not Manipulation
These principles are tools. Using them to help people make decisions aligned
with their interests = ethical influence. Using them to exploit people against
their interests = manipulation. The test: would the person feel grateful or
deceived if they knew the technique was being used?
The Six Principles
1. Reciprocity — People feel obligated to return favors
Give something of value first (free sample, useful content, personal favor)
The gift should be meaningful, unexpected, and personalized
Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).
Close match
+9 pp pass-rate lift
Conduct stakeholder analysis using identification, Power-Interest matrix classification, and influence strategy development. Use this skill when the user needs to map stakeholders for a project, manage conflicting interests, prioritize communication, or build a stakeholder engagement plan — even if they say 'who needs to approve this', 'how do I get buy-in', or 'who might block this project'.