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Apply Rogers' Diffusion of Innovations theory to analyze how new products, ideas, or technologies spread through populations.
Passed 23 of 26 test cases with the skill, and 17 of 26 without it.
and 8 more in the full report
8 fixed15 passed either way1 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
A cybersecurity firm launched a zero-trust network access client. While highly secure, configuring it requires CLI terminal commands, manual SSH key generation, and editing raw JSON config files. Non-technical employees fail to install it. Rate its complexity factor assessment in an innovation diffusion profile.
| Checked | Without skill | With skill |
|---|---|---|
| Rates complexity as High in the assessment table. | Missed | Passed |
| Identifies high complexity as slowing down adoption velocity. | Passed | Passed |
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Rogers' theory describes how innovations spread through a population in a predictable S-curve pattern, with five adopter categories that require different strategies. Moore's "Crossing the Chasm" extends this by identifying the critical gap between early adopters and the early majority.
IRON LAW: The Chasm Is Real — Early Adopters ≠ Mainstream
Visionaries (early adopters) buy because it's NEW and they can tolerate
imperfections. Pragmatists (early majority) buy because it WORKS and
others already use it. These are fundamentally different buyer psychologies.
Success with early adopters does NOT predict mainstream success.
The strategy that wins innovators will FAIL with the majority.
| Category | % of Population | Motivation | Strategy |
|---|---|---|---|
| Innovators | 2.5% | Technology enthusiasts, thrill of the new | Tech specs, early access, "be the first" |
| Early Adopters | 13.5% | Visionaries, strategic advantage seekers | Vision alignment, ROI potential, case studies |
| Early Majority | 34% | Pragmatists, want proven solutions | References, complete solution, low risk |
| Late Majority | 34% | Conservatives, follow the herd | Industry standard, peer pressure, simplicity |
| Laggards | 16% | Skeptics, tradition-bound | Necessity, no alternative, bundled with required product |
The gap between Early Adopters (16%) and Early Majority (34%) is where most innovations die. To cross:
test cases passed, vs 17 / 26 without
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