Use when creating or improving persuasive copy, launch offers, fundraising appeals, onboarding prompts, sales pages, calls to action, or behavior-change messages where the goal is effective persuasion without deception, coercion, fake proof, fake scarcity, or overstated authority.
SkillScore95Maintained
Automatic
◆Design & UX Review pack
Last verified 8/16/2026
What it changes
Passed 21 of 22 test cases with the skill, and 18 of 22 without it.
Without skill82%
With skill95%
Checks it passed that the model alone missed
Recommends removing unearned logos immediately.
Identifies authority as the misapplied influence principle.
Recommends displaying only truthful historical list prices.
and 1 more in the full report
4 fixed17 passed either way0 still failing1 broke
Pass-rate lift
+14 pp
Tokens
-16%
Agent turns
0%
Response time
-37%
Model gemini-3.6-flashMeasured 8/16/2026v121 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 4
Prompt
Analyze a health supplement sales page featuring a generic shield icon titled 'Certified by Top Clinical Researchers' with no links, names, or institutional backing. Recommend a fix.
What was checked, without and with the skill
Checked
Without skill
With skill
Identifies authority as the misapplied influence principle.
Missed
Passed
States that credentials and institutional references are missing.
Passed
Passed
Recommends removing the generic badge or attaching verified third-party citations.
Passed
Passed
case-03 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md38 linessingle file
Ethical Persuasion Design
Design persuasive requests by matching a real user benefit with truthful cues that help the audience decide. Use Influence principles as evidence-routing tools, not as shortcuts to bypass judgment.
Quick Start
Read guidelines.md to choose the smallest useful reference set.
Load references/persuasion/knowledge.md for concepts and references/persuasion/rules.md for operating rules.
Use workflows/design-persuasive-request.md for repeatable tasks.
For audits, surface both the active influence cue and the ethical rewrite.
Contents
File
Purpose
references/persuasion/knowledge.md
Core concepts and source-grounded definitions
references/persuasion/rules.md
Rules, boundaries, and practical guidelines
references/persuasion/examples.md
Bad/better examples for applied situations
references/persuasion/smells.md
Red flags and anti-patterns to detect
references/persuasion/checklist.md
Fast review checklist
workflows/design-persuasive-request.md
Create persuasive messaging that is useful, credible, and agency-preserving.
Operating Principles
Use only honest evidence. Do not invent popularity, scarcity, credentials, endorsements, or social connection.
Separate helping a good decision from pushing a shortcut response. If the cue is counterfeit, treat it as a red flag.
When rewriting, preserve user agency: add context, alternatives, and enough time to decide when stakes are meaningful.
Output Pattern
Diagnosis - name the influence principle or cue.
Evidence Check - state what proof supports or is missing from the cue.
Risk - explain manipulation, trust, or decision-quality risk.
Rewrite or Recommendation - provide an ethical alternative.
Validation
Use the prompts in evals/evals.json as smoke tests. A good result identifies the relevant Influence principle, preserves user agency, and avoids fabricated evidence or coercive pressure.