marketingby minhnv0807
Marketing Psychology
minhnv0807/16-marketing-psychology
Khi nguoi dung can ap dung nguyen tac tam ly vao marketing — cham cam xuc, tao khan cap, xay trust, thuyet phuc mua. Cung dung khi nguoi dung nhac 'tam ly khach hang', 'psychology marketing', 'scarcity', 'FOMO', 'social proof', 'Cialdini', 'thuyet phuc khach', 'trigger cam xuc'. Skill nay giai thich 7 nguyen tac tam ly + cach dung vao copy, landing page, email, ads — dieu chinh theo van hoa Vietnam.
What it changes
Passed 21 of 25 test cases with the skill, and 16 of 25 without it.
Without skill64%
With skill84%
Checks it passed that the model alone missed
- Recommends prioritizing reciprocity for cold prospects.
- Recommends applying commitment triggers in the final CTA section.
- Recommends pairing authority and unity triggers in the hero section.
and 2 more in the full report
5 fixed16 passed either way4 still failing0 broke
- Pass-rate lift
- +20 pp
- Tokens
- +75%
- Agent turns
- 0%
- Response time
- -8%
Model gemini-3.6-flashMeasured 8/20/2026v121 of 25 cases passed with skill
See it in action
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
PromptTrước khi bắt đầu thu thập thông tin để viết bài quảng cáo, quy trình cần kiểm tra tài liệu tham khảo nội bộ nào nếu có sẵn trong hệ thống?
What was checked, without and with the skill| Checked | Without skill | With skill |
|---|
| Directs checking the `.agents/product-marketing-context.md` file for context before proceeding. | Missed | Passed |
|---|
What's inside
The instructions your model reads when the skill loads.
SKILL.md174 linessingle file
Marketing Psychology
Thu thap thong tin
Buoc 0: Kiem tra context
Doc .agents/product-marketing-context.md neu co.
Buoc 1: Hoi user (toi da 3 cau)
- Ap dung vao dau? (Copy ads / Landing page / Email / Video / Social post)
- Muc tieu? (Tang chuyen doi / Giam do do du / Tao khan cap / Xay trust)
- Tep khach hang gi? (Cold / Warm / Hot — tep nong can trigger khac tep lanh)
7 nguyen tac tam ly (Cialdini + VN context)
1. Reciprocity (Co di co lai)
Nguyen tac: Nguoi ta cam thay nghia vu tra on khi nhan duoc gia tri truoc.
Ap dung VN:
- Tang free guide, checklist, template truoc khi ban
- Tu van mien phi 15 phut
- Sample mien phi (beauty), dan thu (F&B), demo (SaaS)
- "Tang" qua sinh nhat, ngay 20/10, 8/3
Cau trigger: "Tang ban ... — khong can mua"
Ket qua do duoc: Tang lead 2-3x so voi direct sell.
2. Commitment & Consistency (Cam ket + Nhat quan)
Nguyen tac: Khi da cam ket nho, nguoi ta xu huong tiep tuc cam ket lon hon.
Ap dung VN:
- Micro-yes: Hoi nhung cau khach phai tra loi "co" truoc khi chao ban
- Quiz tuong tac truoc CTA (vd: "Ban thuoc loai da nao?")
- Free trial → paid (neu da dung 7 ngay, kha nang tiep tuc cao)
- Save product → add to cart → checkout (tung buoc nho)
Track record
Benchmark
21 / 25
test cases passed, vs 16 / 25 without
Adoption
- Users
- 0
- Times used
- 0
Safety and source details
SkillSafety
✓ 3 of 3 passed✓Code scan15 of 15 checks clean
0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026
View 15 scanner checks
live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing
✓IntentSafe
LLM judge · does the skill do what it claims
✓ContentClean
LLM judge · policy & harmful-content review
Source
Importedminhnv0807 / ai-business-skills
skills/vi/16-marketing-psychology/SKILL.md
License MITImported 8/17/2026Version v1