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Get Started Free →Huong dan thiet lap kenh marketing A-Z — TikTok Brand, Zalo OA, Facebook Page, Email (Brevo), TikTok Shop, Instagram Business, Google Business Profile — tu tao den chay 30 ngay dau
.claude/skills/minhnv0807-11-thiet-lap-kenh/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | 168% | 0% |
| case-04 | ✗→✓ | ▲ Improved | 284% | 0% |
| case-05 | ✗→✓ | ▲ Improved | 272% | 0% |
| case-11 | ✗→✓ | ▲ Improved | 226% | 0% |
| case-14 | ✗→✓ | ▲ Improved | 272% | 0% |
Hoi user toi da 4 cau sau truoc khi bat dau:
| STT | Kenh | Vai tro chinh | Phu hop voi | |-----|------|-------------|-------------| | 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education | | 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B | | 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh | | 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B | | 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien | | 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle | | 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham |
Moi kenh theo 4 giai doan:
| Giai doan | Thoi gian | Muc tieu | |-----------|-----------|----------| | 1. Tao & Setup | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile | | 2. Xac minh & Toi uu | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem | | 3. Ket noi & Tich hop | Ngay 7–14 | Lien ket cac kenh, cai dat automation | | 4. Ke hoach 30 ngay dau | Ngay 1–30 | Noi dung, tan suat, KPI theo doi |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | ] | | Chuyen sang Business Account | Settings → Manage Account → Switch to Business | ] | | Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | ] | | Avatar | 400x400px, logo ro net tren nen sang, file PNG | ] | | Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | ] | | Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | ] | | Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh so dien thoai + email | Bao mat tai khoan | ] | | Bat 2FA | Settings → Security → Two-Factor Authentication | ] | | Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | ] | | Cai dat TikTok Pixel | Gan pixel len website (neu co) | ] | | Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | ] | | Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | ] | | Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | ] | | Tao template video | 3–5 template CapCut de nhan su tu lam | ] | | Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | ] | | Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | ] |
| Tuan | So video | Loai noi dung | Muc tieu | |------|---------|-------------|----------| | Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach | | Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook | | Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead | | Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead |
> Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc references/thong-so-va-loi-thuong-gap.md muc "1. TikTok Brand Account".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | ] | | Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | ] | | Avatar | 640x640px, logo ro net | ] | | Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | ] | | Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | ] | | Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh OA | Gui giay to theo yeu cau Zalo — mat 3–7 ngay | ] | | Cai dat tra loi tu dong | Tin chao mung khi follow + FAQ bot | ] | | Tao mau tin nhan (template) | 5–10 template cho cac tinh huong thuong gap | ] | | Cai dat thong bao | Nhan thong bao khi co tin nhan moi | ] | | Them nhan vien quan ly | Phan quyen: admin, editor, cs | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao ma QR follow OA | In dan tai cua hang, them vao name card, post len Facebook | ] | | Ket noi Zalo Ads | ads.zalo.me — tao chien dich thu follower | ] | | Tich hop chatbot (neu can) | Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel) | ] | | Ket noi CRM | Dong bo thong tin khach hang | ] | | Setup broadcast schedule | Lich gui broadcast co dinh (2–3 lan/tuan) | ] |
| Tuan | Hoat dong | Muc tieu | |------|----------|----------| | Tuan 1 | Thu follower: QR tai cua hang, share len Facebook, moi khach cu | 100–300 follower | | Tuan 2 | Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower | Read rate >60% | | Tuan 3 | Broadcast gia tri: tips/kien thuc nganh + CTA nhe | Click rate >5% | | Tuan 4 | Broadcast ban hang: uu dai co thoi han + CTA manh | Don hang/dat lich tu Zalo |
> Thong so ky thuat broadcast (kich thuoc anh, gioi han ky tu, tan suat, gio gui, quota tin) va bang loi thuong gap cua Zalo OA: doc references/thong-so-va-loi-thuong-gap.md muc "2. Zalo Official Account (OA)".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao Page | facebook.com/pages/create — chon loai phu hop | ] | | Ten Page | Ten thuong hieu chinh xac, de tim, co keyword nganh | ] | | Avatar | 170x170px (hien thi 128px tren mobile), logo ro net | ] | | Anh bia | 851x315px (desktop) / 640x360px (mobile), CTA ro rang | ] | | Username | facebook.com/tenbrand — trung voi cac kenh khac | ] | | Thong tin About | Dia chi, SDT, email, gio lam viec, mo ta ngan + dai | ] | | Nut CTA | Chon: Nhan tin / Goi / Dat lich / Mua ngay | ] | | Mau tin nhan tu dong | Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich) | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh Page (tick xam) | Meta Verified — mat phi hoac gui giay to | ] | | Tao Business Manager | business.facebook.com — quan ly ads + Page | ] | | Cai dat Meta Pixel | Events Manager → tao Pixel → gan len website | ] | | Setup Conversions API | Ket noi server-side tracking (chinh xac hon Pixel) | ] | | Tao Custom Audience | Tu website visitor, engagement, customer list | ] | | Tao Lookalike Audience | Tu best customer — 1% phu hop nhat | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Instagram | Settings → Linked Accounts → Instagram | ] | | Ket noi WhatsApp (neu co) | Cho ads click-to-WhatsApp | ] | | Setup Messenger auto-reply | Instant Reply + FAQ + Away Message | ] | | Ket noi Chatbot | Pancake, Harafunnel, Manychat | ] | | Tao tab tuy chinh | Shop / Dich vu / Danh gia / Video | ] | | Moi 30–50 ban be like Page | Tang social proof ban dau | ] |
| Tuan | So bai | Loai noi dung | Muc tieu | |------|--------|-------------|----------| | Tuan 1 | 4–5 bai | Gioi thieu brand, team, cau chuyen, gia tri | Like + Follower dau tien | | Tuan 2 | 4–5 bai | Giao duc + tips + behind scenes | Engagement, share | | Tuan 3 | 4–5 bai | Social proof + review + case study | Trust, inbox dau tien | | Tuan 4 | 4–5 bai | Mix: 40% TOFU + 30% MOFU + 30% BOFU | Lead, dat lich, don hang |
> Thong so ky thuat (kich thuoc anh/video, caption, gio dang, hashtag) va bang loi thuong gap cua Facebook Page: doc references/thong-so-va-loi-thuong-gap.md muc "3. Facebook Page".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Dang ky tai app.brevo.com | Plan Free: 300 email/ngay | ] | | Xac minh domain | Settings → Senders & Domains → Add domain → Them DNS records | ] | | Cai dat DKIM + SPF + DMARC | Theo huong dan Brevo — bat buoc de khong vao spam | ] | | Tao sender | Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply") | ] | | Import danh sach khach hang | CSV: email, ten, so dien thoai, ngay mua, phan loai | ] | | Tao List va Segment | Phan nhom: Khach moi / Khach cu / VIP / Churn | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Test gui email | Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam | ] | | Tao template email | 3 template: Welcome, Newsletter, Promotion | ] | | Setup double opt-in | Xac nhan dang ky 2 buoc — giam spam complaint | ] | | Tao form dang ky | Embed form len website, landing page | ] | | Setup unsubscribe link | Bat buoc — Brevo tu dong them nhung nen customize | ] |
> Thong so ky thuat email (chieu rong, kich thuoc anh, do dai tieu de/preview text, CTA button, ti le text/image): doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao Welcome Sequence | 3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer | ] | | Ket noi website form | Brevo plugin hoac API | ] | | Ket noi Zalo/Facebook Pixel | Tracking conversion tu email | ] | | Setup automation rule | Trigger: dang ky, mua hang, bo gio, sinh nhat | ] | | Tao A/B test template | Test tieu de, CTA, thoi gian gui | ] |
| Tuan | Email | Noi dung | Muc tieu | |------|-------|---------|----------| | Tuan 1 | 1 Welcome email | Chao mung + gioi thieu brand + qua tang dang ky | Open rate >40% | | Tuan 2 | 1 Newsletter | Noi dung gia tri: tips, kien thuc nganh | Open rate >25%, click >3% | | Tuan 3 | 1 Case study | Ket qua khach hang + CTA tu van | Click >3%, reply | | Tuan 4 | 1 Offer | Uu dai doc quyen cho subscriber | Click >5%, conversion |
> Lich gui email (gio/ngay tot nhat, tan suat, ngay nen tranh) va bang loi thuong gap cua email marketing: doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Dang ky tai seller-vn.tiktok.com | Can GPKD + CMND/CCCD chu | ] | | Xac minh tai khoan | Upload giay to — mat 1–3 ngay | ] | | Setup cua hang | Ten shop, logo, mo ta, chinh sach doi tra | ] | | Them san pham | Anh 1:1 (800x800px min), mo ta chi tiet, SKU | ] | | Cai dat van chuyen | Ket noi doi tac van chuyen (GHN, GHTK, J&T) | ] | | Cai dat thanh toan | Tai khoan ngan hang doanh nghiep | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Toi uu listing san pham | Tieu de co keyword, anh dep, mo ta day du, gia canh tranh | ] | | Setup voucher cua hang | Giam gia cho don dau, freeship, combo | ] | | Ket noi TikTok Brand Account | Link shop voi tai khoan brand de gan san pham vao video | ] | | Setup affiliate | Cho phep creator ban san pham cua ban, hoa hong 5–15% | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao video co gan san pham | Quay video + tag san pham — khach click mua truc tiep | ] | | Setup livestream ban hang | Test 1–2 buoi, chuan bi script, layout | ] | | Ket noi voi UGC/Affiliate | Tim 5–10 creator dang ky affiliate | ] | | Setup TikTok Shop Ads | Product Shopping Ads, Video Shopping Ads | ] |
| Tuan | Hoat dong | Muc tieu | |------|----------|----------| | Tuan 1 | Upload 10+ san pham, 3–5 video co tag san pham | Don hang dau tien | | Tuan 2 | Livestream thu, chay voucher, mo affiliate | 10+ don hang | | Tuan 3 | Tang video/ngay, chay Shopping Ads nho | Doanh thu on dinh | | Tuan 4 | Scale video + livestream + affiliate | Tang don 50% vs tuan 3 |
> Bang loi thuong gap cua TikTok Shop (listing, video, hoa hong affiliate, toc do xu ly don): doc references/thong-so-va-loi-thuong-gap.md muc "5. TikTok Shop".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao tai khoan | Dung email doanh nghiep | ] | | Chuyen sang Business Account | Settings → Account → Switch to Professional | ] | | Chon danh muc | Chon danh muc nganh chinh xac | ] | | Avatar | 320x320px, logo ro net | ] | | Bio | 150 ky tu: Mo ta + value proposition + CTA | ] | | Link trong bio | Linktree hoac link truc tiep den landing page | ] | | Story Highlights | Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Facebook Page | Bat buoc de chay ads va cross-post | ] | | Bat Instagram Shopping (neu co) | Settings → Business → Shopping → ket noi catalog | ] | | Setup auto-reply DM | Tin chao mung + FAQ tu dong | ] | | Nghien cuu hashtag | 30 hashtag/post: 10 lon + 10 vua + 10 niche | ] | | Follow 50 tai khoan nganh | Doi thu + KOL + Khach hang muc tieu | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi TikTok | Cross-post Reels | ] | | Setup Creator Studio / Meta Business Suite | Len lich dang bai | ] | | Tao template Canva | 5 template: Feed post, Story, Carousel, Reels cover, Highlight cover | ] | | Tao branded hashtag | #TenBrand — dung nhat quan tren moi bai | ] |
| Tuan | So bai | Loai noi dung | Muc tieu | |------|--------|-------------|----------| | Tuan 1 | 4–5 feed + 7 story | Grid aesthetic: gioi thieu brand, san pham, team | 100 follower | | Tuan 2 | 4–5 feed + 7 story + 2 Reels | Giao duc + tips + behind scenes | Engagement | | Tuan 3 | 4–5 feed + 7 story + 3 Reels | Review + case study + UGC | Save + Share | | Tuan 4 | 4–5 feed + 7 story + 3 Reels | Mix TOFU/MOFU/BOFU | DM + Lead |
> Thong so ky thuat (kich thuoc feed/Reels/Story, so slide carousel, hashtag, caption) va bang loi thuong gap cua Instagram Business: doc references/thong-so-va-loi-thuong-gap.md muc "6. Instagram Business".
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao tai business.google.com | Dang nhap bang Gmail doanh nghiep | ] | | Nhap ten doanh nghiep | Ten chinh xac nhu tren bien hieu | ] | | Chon danh muc | Chon danh muc chinh + 2–3 danh muc phu | ] | | Nhap dia chi | Dia chi chinh xac, ghim tren Google Maps | ] | | Nhap SDT + Website | SDT truc tiep, website chinh | ] | | Nhap gio mo cua | Day du 7 ngay, cap nhat ngay le | ] | | Them anh | Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh doanh nghiep | Thu buu dien / Dien thoai / Email — mat 3–14 ngay | ] | | Viet mo ta doanh nghiep | 750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu | ] | | Them dich vu/san pham | Liet ke day du dich vu + gia (neu co) | ] | | Them thuoc tinh | Wi-Fi, dau xe, chap nhan the, dat lich online, etc. | ] | | Tao link dat lich/dat hang | Ket noi den form hoac he thong booking | ] |
| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Google Ads | Hien thi dia chi trong quang cao Search | ] | | Setup Google Analytics | Theo doi traffic tu GBP | ] | | Xin review tu khach hang cu | Gui link review truc tiep qua Zalo/SMS | ] | | Tao bai dang GBP | Bai gioi thieu + bai uu dai + bai su kien | ] | | Tra loi review hien co | Tra loi 100% review — ca tich cuc va tieu cuc | ] |
| Tuan | Hoat dong | Muc tieu | |------|----------|----------| | Tuan 1 | Hoan thien 100% thong tin, them 10+ anh | Profile hoan chinh | | Tuan 2 | Xin 5–10 review tu khach cu, dang 2 bai | 5+ review 5 sao | | Tuan 3 | Dang 2 bai, tra loi review, them anh moi | Xuat hien tren Google Maps | | Tuan 4 | Dang 2 bai, xin them review, cap nhat thong tin | 10+ review, ranking len |
> Thong so ky thuat (kich thuoc anh/logo/anh bia, gioi han bai dang, tan suat, muc tieu review) va bang loi thuong gap cua Google Business Profile: doc references/thong-so-va-loi-thuong-gap.md muc "7. Google Business Profile (GBP)".
> So do luong kenh, ma tran tich hop 9 cap kenh (tu kenh → den kenh → cach ket noi → muc dich), va 6 quy tac tu dong hoa (trigger → hanh dong → tool): doc references/tich-hop-va-moc-tang-truong.md muc "Ban do tich hop lien kenh".
> Bang moc 30/60/90 ngay cho ca 7 kenh, moi moc chia 2 muc "tot" va "xuat sac": doc references/tich-hop-va-moc-tang-truong.md muc "Moc tang truong (Growth Milestones)". Doc khi can dat KPI thuc te cho kenh moi mo.
01-lich-noi-dung09-insight-khach-hang10-tinh-kpi-nguoc14-email-marketing00-ke-hoach-mktTruoc khi giao bao cao, kiem tra:
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