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Build deep customer profiles — Consumer vs Shopper, JTBD framework, customer journey mapping, insight validation, internal monologue research
Passed 19 of 25 test cases with the skill, and 14 of 25 without it.
and 5 more in the full report
6 fixed13 passed either way5 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
Format a single structured motivation statement for a boutique marketing manager who buys an automated analytics dashboard to present ROI reports to executive leadership.
| Checked | Without skill | With skill |
|---|---|---|
| Uses the syntax 'When [context], I want to [action], so I can [outcome], and feel [emotional reward]'. | Missed | Passed |
The instructions your model reads when the skill loads.
Ask up to 4 questions before starting:
The buyer is not always the user, and the user is not always the decision-maker:
| Consumer (User) | Shopper (Buyer) | |
|---|---|---|
| Definition | Person who actually uses the product/service | Person who pays for it |
| Cares about | Experience, results, feelings | Price, convenience, value-for-money |
| Decides based on | "Will this work for me?" | "Is this worth the cost?" |
| Example (Skincare) | The person whose skin gets treated | Their partner / parent paying |
| Example (Course) | Student | Parent paying tuition |
| Example (Kids' toys) | The child | The parents |
| Example (B2B SaaS) | End-user employee | Manager / Procurement |
Each funnel stage produces a different kind of insight:
test cases passed, vs 14 / 25 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.