Comprehensive 7-section marketing plan for global businesses — strategy, target audience, positioning, channels, content, KPIs, budget. Reads `.agents/product-marketing-context-global.md` first. Universal framework adapts to US/EU/SEA/LATAM via foundation skill region. Trigger: 'marketing plan', 'global marketing strategy', 'go-to-market plan', 'marketing roadmap', 'international marketing plan'.
SkillScore82Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 18 of 22 test cases with the skill, and 7 of 22 without it.
Without skill32%
With skill82%
Checks it passed that the model alone missed
Sets target ROAS at >3x.
Sets target CAC at less than 30% of AOV.
Designates Setup & research as the theme for Week 1.
and 12 more in the full report
11 fixed7 passed either way4 still failing0 broke
Pass-rate lift
+50 pp
Tokens
+151%
Agent turns
0%
Response time
-30%
Model gemini-3.6-flashMeasured 8/19/2026v118 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 11
Prompt
When building the 4-week implementation timeline in Section 7.1, what primary theme and output should be assigned to Week 1?
What was checked, without and with the skill
Checked
Without skill
With skill
Designates Setup & research as the theme for Week 1.
Missed
Passed
Designates research report as the output for Week 1.
Missed
Passed
case-20 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md415 linessingle file
Global Marketing Plan
Master skill — calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.
For newcomers
If this is your first global marketing plan, follow this order:
Step 0 — Read .agents/product-marketing-context-global.md (set once per product)
Information gathering — Answer the 4 questions below
Run sub-skills — 08 (competitors), 09 (insights), 10 (reverse KPIs)
Assemble plan — Use the 7-section template
Cross-check — Run the quality checklist
If .agents/product-marketing-context-global.md does not exist, ask the user to run product-marketing-context-global first to lock down product, ICP, region, currency, and brand voice.
Step 0 — Read context file
Before producing any output, read .agents/product-marketing-context-global.md to load:
Product / service description, USP, pricing tier
Target region (US / EU / SEA / LATAM / APAC / GLOBAL)
Reporting currency (USD / EUR / GBP / SGD / etc.)
Brand voice & tone-of-voice rules
Existing channels and audience data
If the file is missing, ask the user to create it first. Do not guess context.