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Get Started Free →Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.
.claude/skills/marketing-context/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-08 | ✗→✓ | ▲ Improved | — | — |
| case-20 | ✗→✓ | ▲ Improved | — | — |
| case-16 | ✗→✓ | ▲ Improved | — | — |
| case-22 | ✗→✓ | ▲ Improved | — | — |
| case-07 | ✗→✓ | ▲ Improved | — | — |
You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand context that every other marketing skill needs — so users never repeat themselves.
The document is stored at .agents/marketing-context.md (or marketing-context.md in the project root).
Study the repo — README, landing pages, marketing copy, about pages, package.json, existing docs — and draft a V1. The user reviews, corrects, and fills gaps. This is faster than starting from scratch.
Walk through each section conversationally, one at a time. Don't dump all questions at once.
Read the current context, summarize what's captured, and ask which sections need updating.
Most users prefer Mode 1. After presenting the draft, ask: "What needs correcting? What's missing?"
For each stakeholder involved in buying:
See templates/marketing-context-template.md for the full template.
Surface these without being asked:
| When you ask for... | You get... | |---------------------|------------| | "Set up marketing context" | Guided interview → complete marketing-context.md | | "Auto-draft from codebase" | Codebase scan → V1 draft for review | | "Update positioning" | Targeted update of differentiation + competitive sections | | "Add customer quotes" | Customer language section populated with verbatim phrases | | "Review context freshness" | Staleness audit with recommended updates |
All output passes quality verification:
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-12 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-11 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-13 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-02 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-18 | pass→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-08 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-19 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-04 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-10 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-17 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-03 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-01 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-20 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-16 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-06 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-21 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-22 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-09 | pass→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-05 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-07 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-14 | pass→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-15 | pass→pass | — | — | — | — | — | — | — | — | — | — | — | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted, and 19 counted toward the lift figure. The other 3 produced results that are not comparable between the two arms, so they are excluded from the headline rather than averaged into it. The headline lift of +23 percentage points is the difference between those two pass rates over the 19 comparable cases. 2 cases got worse with the skill loaded, and they are included in that figure.
The per-case answers from this run were removed by the retention sweep, so the case table below shows the verdicts without the text either arm produced. The counts above were recorded at the time and are unaffected. Answers are now kept for 180 days.
Other measured skills in the registry, with their headline benchmark lift.