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Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Passed 17 of 22 test cases with the skill, and 7 of 22 without it.
and 11 more in the full report
11 fixed6 passed either way4 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
Nêu 4 nguyên tắc bắt buộc khi lập timeline phân công công việc cho chiến dịch marketing.
| Checked | Without skill | With skill |
|---|---|---|
| Requires backward scheduling from launch date with exactly one owner per task and a 1-day pre-launch buffer | Missed | Passed |
The instructions your model reads when the skill loads.
Hoi user toi da 4 cau truoc khi bat dau:
| Tình huống | Use |
|---|---|
| Single TVC 1-page brief (1 clip, 1 channel mix) | opa-prd --mode=creative (OPA KIT) — 10-section lightweight |
| Full campaign brief (multi-creative, multi-channel, 14-21 ngày) | 02-brief-chien-dich (this skill) |
| Content calendar dài hạn (3-6 tháng) | 01-lich-noi-dung |
| Ad copy actual text production | 05-copy-quang-cao |
| Workflow chain 7 skills launch campaign | campaign-launch workflow (workflows/vi/) |
Note:
opa-prdở OPA KIT focus 1-page brief lightweight cho fast handoff sang AI agents (Seedance, Kling, Claude). Skill này (02-brief-chien-dich) focus full campaign với multiple touch points.
| Hang muc | Noi dung |
|---|---|
| Ten chien dich | [ten chien dich] |
| Loai | Launch / Seasonal / Awareness / Sales / Re-launch |
| Thuong hieu | [ten thuong hieu] |
| San pham / Dich vu | [mo ta ngan] |
| Ly do chay chien dich | [tai sao chay luc nay? trigger la gi?] |
test cases passed, vs 7 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.