Script Video

Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

1. .agents/product-marketing-context.md (marketing san pham)
2. .agents/personal-brand-context.md (personal brand)

Quyet dinh mode:

• Chi co product-marketing-context.md → MODE A (mac dinh, hanh vi cu — sections ben duoi)
• Chi co personal-brand-context.md → MODE B (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
• Co ca 2 → HOI 1 cau: "Ban dang viet video ban san pham hay xay personal brand?"
• Khong co → De xuat tao context phu hop (chay skill product-marketing-context hoac 22-personal-brand-context truoc)

Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. San pham / dich vu gi? Mo ta ngan, USP chinh, gia (neu co).
2. Nền tang + thoi luong mong muon? TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s.
3. Doi tuong muc tieu? Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
4. Goc do noi dung? TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

Nguyen tac cot loi

5 loai hook (3 giay dau)

| # | Loai hook | Cong thuc | Vi du | |---|-----------|-----------|-------| | 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" | | 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" | | 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" | | 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" | | 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" |

Quy tac chon hook:

• TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
• MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
• BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

3 lop hook — ban dong thoi trong 0-3s

5 loai hook o tren la goc nhin. Con day la 3 kenh truyen tai — mot video manh phai co ca 3 chay cung luc, khong chi 1.

| Lop | La gi | Yeu cau | Loi thuong gap | |-----|-------|---------|---------------| | Visual hook | Hanh dong / canh dau tien bat len ngay khi video chay | Co chuyen dong hoac thay doi trong 1s dau; khong phai canh tinh | Mo bang logo, bang intro, hoac mat nguoi ngoi yen | | Audio hook | Cau noi dau tien (hoac sound bat len) | Doc to phai hit ngay; khong chao hoi, khong ten brand | "Xin chao cac ban, hom nay minh..." | | Text overlay hook | Chu xuat hien on-screen 0-3s | <=50 ky tu, font day, doc duoc khi khong bat tieng | Chu nho, mau chim vao nen, xuat hien tre sau 1s |

Khi viet script, output du 3 phuong an hook cho moi ban A/B:

Hook A — Visual:  [Mo ta hanh dong/canh dau tien]
Hook B — Audio:   [Cau noi dau tien, nguyen van]
Hook C — Text:    [Text on-screen 0-3s]
→ Chon dung: [A/B/C hoac ket hop] — Ly do: [...]

Quy tac: phan lon nguoi xem luot feed khong bat tieng → text overlay hook la lop bat buoc, khong duoc bo qua. Kiem tra bang cach tat tieng va xem lai 3s dau: neu khong hieu video noi ve gi thi hook chua dat.

Cau truc script theo timestamp

Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):

| Timestamp | Phan | Noi dung | Ti le | |-----------|------|----------|-------| | 0–3s] | Hook | Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than. | 10% | | 3–10s] | Van de / Cau chuyen | Dien ta noi dau, tinh huong — nguoi xem thay minh trong do. | 25% | | 10–20s] | Giai phap / Gia tri | Gioi thieu san pham/dich vu nhu cach giai quyet van de. | 30% | | 20–28s] | Bang chung | Ket qua, review, so lieu, truoc/sau. | 25% | | 28–30s] | CTA | Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan". | 10% |

Dieu chinh theo thoi luong

| Thoi luong | Hook | Van de | Giai phap | Bang chung | CTA | |------------|------|--------|-----------|------------|-----| | 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s | | 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s | | 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s | | 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

Chia beat — 1 beat = 1 diem duy nhat

Timestamp la khung thoi gian; beat la don vi noi dung. Viet script theo beat truoc, sau do map vao giay.

| Beat | Giay | Nhiem vu duy nhat cua beat | Neu beat nay hong | |------|------|---------------------------|------------------| | Hook | 0-3s | Chan dung nguoi luot | Toan bo video khong ai xem | | Beat 1 | 3-Xs | Goi ten van de HOAC dua boi canh | Nguoi xem khong thay minh trong do → thoat | | Beat 2 | | Dua giai phap / insight chinh | Video khong co gia tri, chi la quang cao | | Beat 3 | | Chung minh (so lieu, truoc-sau, demo) | Nguoi xem khong tin | | CTA | 5s cuoi | 1 hanh dong duy nhat | Xem xong roi troi |

Luat beat:

1. Moi beat chi mang 1 diem. Don 2 y vao 1 beat = nguoi xem khong nho y nao.
2. Toi da 3 beat than bai. Video 15s chi du cho 2 beat — cat bot, dung nen chu.
3. Moi beat phai co doi canh hoac doi goc may. Beat khong doi hinh = nguoi xem cam giac video dung yen.
4. Doc to toan bo script len truoc khi chot. Nghe cung o cho nao thi cho do viet van chu khong phai viet noi.

6 cong thuc hook chuyen nghiep

> Hieu chinh cho thi truong VN. Chi tiet: skills/vi/references/hook-formulas-vn.md.

Moi hook gom 2 dong: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu.

| # | Kieu hook | Cong thuc | Vi du VN | |---|-----------|-----------|----------| | 1 | Con so dan dau | Mo bang so lieu cu the, bat ngo | "97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam" | | 2 | Nguoc doi | Noi dieu pho bien roi lat nguoc | "Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x" | | 3 | Bien doi ca nhan | Truoc vs Sau voi con so | "6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach" | | 4 | Muon uy tin | Nhac ten thuong hieu, nguoi noi tieng, cong cu | "ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet" | | 5 | Thu nhan | Chia se sai lam, mat mat | "Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat" | | 6 | Du bao tuong lai | Dieu sap thay doi ma it nguoi biet | "TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan" |

Quy tac hook:

• Khong bao gio mo bang "Toi" — dung "Ban", "Day", con so, hoac ten nguoi/brand
• Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc
• Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat
• Chon kieu hook phu hop tang pheu: TOFU (1,2,6), MOFU (3,4), BOFU (5,3)

Reverse-engineer video viral (tham khao)

> Hoc tu video doi thu/KOL de viet script tot hon — KHONG copy.

Khi user cung cap link video tham khao (TikTok, Reels, YouTube Shorts):

1. Phan tich cau truc: Hook (may giay?), so diem chinh (2 hay 3?), CTA kieu gi?
2. Rut ky thuat: Goc quay, nhip cat, text overlay style, am nhac
3. Adapt cho brand: Giu cau truc + ky thuat, thay noi dung bang san pham/dich vu cua user
4. Khong copy loi thoai — chi hoc pattern, viet lai bang giong van brand

Quy tac viet script

1. 1 y chinh duy nhat — khong noi 2 dieu trong 1 video.
2. Ngon ngu noi — viet nhu dang noi chuyen, khong viet van.
3. Cau ngan — toi da 15 tu/cau. Cau dai = nguoi xem luot.
4. Transition ro rang — ghi chi dan chuyen canh trong script.
5. Text overlay bat buoc — ghi ro noi dung text hien tren man hinh.
6. Khong dung nhac nen co ban quyen — chi dung nhac trending hoac royalty-free.
7. Toi da 2 diem chinh — 3 diem = qua nhieu, nguoi xem khong nho.
8. Khong ket luan ho — de su that/so lieu tu noi len.

Personal Brand Mode

> Mode nay tu dong kich hoat khi co .agents/personal-brand-context.md. Doc context file truoc — lay: niche, audience ca nhan, story arc, brand voice.

Khac biet cot loi voi mode SP (MODE A)

| Yeu to | Mode A (San pham) | Mode B (Personal brand) | |--------|-------------------|------------------------| | Goal video | Sell / Convert | Build trust + Authority | | Hook angle | Pain point san pham | Personal experience / Industry insight | | CTA | "Inbox/Comment" mua hang | Soft CTA: "Ban nghi sao?", "Follow them" | | Story | Customer story | Founder/Coach story (chinh ban) | | Trust signal | Reviews, USP | Personal track record, contrarian view | | Tone | Selling-focused | Conversational, vulnerable, authoritative |

4 hook personal brand (khac 5 hook san pham)

| # | Loai hook | Cong thuc | Vi du VN | |---|-----------|-----------|---------| | 1 | Personal confession | Mo dau bang loi sai / that bai cua chinh ban | "Toi da mat 200 trieu vi sai 1 quyet dinh tuan truoc. Day la bai hoc." | | 2 | Contrarian take | Phan bac dieu da so tin | "Moi nguoi noi nen scale nhanh. Toi da nay scale cham — va day la ly do." | | 3 | Behind the scene | Cho thay phan it nguoi thay | "Toi 5h sang khi build startup nay. Day la what no one tells you." | | 4 | Industry truth | Kien thuc nganh khong ai noi | "Sau 10 nam lam tu van, day la 3 dieu agency khong bao gio noi voi ban." |

Cau truc script Personal Brand 30s

| Time | Noi dung | Goal | |------|----------|------| | 0-3s | Hook personal brand (1 trong 4 loai tren) | Stop scroll bang ca nhan | | 3-10s | Setup: ai noi, hoan canh | Establish credibility | | 10-22s | Insight chinh / story turning point | Deliver value | | 22-28s | Lesson hoc duoc / framework | Pay off the hook | | 28-30s | Soft CTA: "Ban tung gap chua?", "Follow them" | Build community, NOT sell |

QA Score Personal Brand (10 tieu chi)

Khac voi QA san pham. 10 tieu chi × 10 diem:

1. Authenticity (co bua dat khong?)
2. Personal vulnerability (co share that bai/loi sai?)
3. Industry insight (co kien thuc moi nguoi can?)
4. Hook personal angle (1 trong 4 loai tren)
5. Story arc clear (setup → turning point → lesson)
6. Brand voice consistency (match personal-brand-context.md)
7. Soft CTA appropriate (KHONG hard sell)
8. Disclosure neu dung AI avatar
9. Niche relevance (khop voi niche dang chon)
10. Repurpose-able (co cat ra short clip duoc khong?)

Score guide: 90+ Xuat sac, 70-89 Tot, 50-69 Can fix, <50 Lam lai.

Khi nao KHONG dung Personal Brand Mode

• User chi co product context, KHONG co personal brand context → dung mode A
• Video ads chay tien (ad copy ban hang) → dung skill 05 thay
• Tutorial / how-to thuan tuy → mode A van phu hop

Cau truc ket qua

Thong tin chung

markdown
# Script Video: [Ten san pham/chien dich]
Ngay tao: [YYYY-MM-DD]
Nen tang: [TikTok / Reels / YouTube Shorts]
Thoi luong: [Xs]
Tang pheu: [TOFU / MOFU / BOFU]
Doi tuong: [Mo ta ngan]
Goc do: [Tham khao content-angles.md]

Ban A — Ten goc do / Hook chinh]

| Timestamp | Loi thoai | Hinh anh / Hanh dong | Text overlay | Am thanh | |-----------|-----------|---------------------|-------------|----------| | 0–3s] | "Hook — viet nguyen van]" | Mo ta canh quay: goc may, chu the, hanh dong] | Text hien tren man hinh] | Nhac nen / sound trending] | | 3–10s] | "Van de — viet nguyen van]" | Chuyen canh: transition type + canh moi] | Text overlay] | Tiep tuc / doi nhac] | | 10–20s] | "Giai phap — viet nguyen van]" | Hanh dong: demo san pham, B-roll, close-up] | Text overlay] | | | 20–27s] | "Bang chung — viet nguyen van]" | Truoc/sau, review, so lieu tren man hinh] | Text overlay ket qua] | | | 27–30s] | "CTA — viet nguyen van]" | Tro tay, chi link, quay lai san pham] | "CTA text lon, ro]" | |

Ban B — Ten goc do / Hook chinh]

_(Cung cau truc bang nhu ban A, khac goc do hoac hook)_

| Timestamp | Loi thoai | Hinh anh / Hanh dong | Text overlay | Am thanh | |-----------|-----------|---------------------|-------------|----------| | 0–3s] | "Hook khac — viet nguyen van]" | Goc quay khac] | Text overlay khac] | | | ... | ... | ... | ... | ... |

So sanh 2 ban

| Yeu to | Ban A | Ban B | |--------|-------|-------| | Loai hook | VD: Cau hoi] | VD: Ket qua truoc] | | Cam xuc chinh | VD: To mo] | VD: Bat ngo] | | CTA | VD: Nhan tin ngay] | VD: Comment de nhan] | | Do kho quay | De / Trung binh / Kho] | De / Trung binh / Kho] | | Phu hop test | Cold audience] | Warm audience] |

Huong dan quay ky thuat

Thiet bi

| Hang muc | Khuyen dung | Thay the | |----------|------------|---------| | May quay | iPhone 13+ / Samsung S22+ | Dien thoai co 4K | | Chan may | Tripod co kep dien thoai | Ke sach, tu do | | Anh sang | Ring light 26cm hoac den softbox | Quay canh cua so, anh sang tu nhien | | Am thanh | Mic cai ao Boya BY-M1 | Mic tren dien thoai (phong yen tinh) | | Phan mem edit | CapCut (free) | VN Editor, InShot |

Checklist truoc khi quay

• ] Tat thong bao dien thoai
• ] Lau camera
• ] Kiem tra anh sang — khong nguoc sang
• ] Test am thanh — thu 5 giay roi nghe lai
• ] Chon ti le khung hinh: 9:16 (doc) cho TikTok/Reels/Shorts
• ] Dat may ngang tam mat hoac hoi cao hon
• ] Doc script 2 lan truoc khi quay

Phong cach quay theo loai noi dung

| Phong cach | Mo ta | Phu hop | |------------|-------|---------| | Talking head | Noi thang vao camera, close-up mat | Hook cau hoi, giao duc, review | | POV | Camera = mat nguoi xem, khong thay mat nguoi quay | Tinh huong, trai nghiem | | B-roll + voiceover | Quay san pham/khong gian, ghep giong noi sau | Demo san pham, behind-the-scenes | | Truoc/sau | Chia doi man hinh hoac chuyen canh | Bang chung, ket qua | | Green screen | Dung anh/video nen, nguoi noi phia truoc | Phan tich, binh luan, so sanh |

Caption va Hashtag

Caption

markdown
[Dong 1 — hook lai noi dung video, toi da 125 ky tu]
[Dong 2 — bo sung gia tri hoac context]
[Dong 3 — CTA: "Save lai de lam theo" / "Tag ban be can biet"]
.
.
.
[Hashtag block]

Chien luoc hashtag

| Nhom | So luong | Vi du | |------|---------|-------| | Trending / Viral | 1–2 | #xuhuong, #viral | | Nganh / Niche | 2–3 | #skincare, #spadanang, #lamdep | | Thuong hieu | 1 | #TenThuongHieu | | Long-tail | 1–2 | #cachtridamunhieunam, #reviewspadanang |

Tong: 5–8 hashtag. Khong spam 20–30 hashtag — giam reach.

Viral Score — Du doan hieu qua

Cham diem 5 yeu to, moi yeu to 1–5 diem:

| Yeu to | Tieu chi | Diem | |--------|----------|------| | Hook strength | 3 giay dau co gay to mo khong? Co ly do de o lai khong? | /5 | | Save potential | Nguoi xem co muon luu lai xem sau khong? (tips, huong dan, cong thuc) | /5 | | Share trigger | Co ly do de chia se cho nguoi khac khong? (hai, dong cam, huu ich) | /5 | | Completion pull | Nguoi xem co muon xem het khong? Co suspense/payoff khong? | /5 | | Comment bait | Co gi de nguoi xem binh luan khong? (cau hoi, tranh luan, tag ban) | /5 |

| Tong diem | Danh gia | Hanh dong | |-----------|---------|----------| | 20–25 | Tiem nang viral cao | Chay ngay, do budget ads | | 15–19 | Kha | Chay A/B test, theo doi 24h dau | | 10–14 | Trung binh | Can chinh hook hoac CTA | | <10 | Yeu | Viet lai — khong nen chay |

QA Score — Kiem tra truoc khi giao

> QA gate 95/100 cho script dang ngan.

Cham diem script theo 10 tieu chi, moi tieu chi 10 diem. Chi giao khi dat ≥ 85/100.

| # | Tieu chi | 10 diem | 0 diem | |---|----------|---------|--------| | 1 | Hook trong 3s | Co hook ro, khong gioi thieu ban than | Mo bang "Xin chao, hom nay minh se..." | | 2 | Hook ≤ 50 ky tu | Dong 1 ngan, dam, du nghia | Dong 1 dai, cat giua y | | 3 | 1 y chinh duy nhat | Toan bo script phuc vu 1 message | Nhieu y lan man | | 4 | Toi da 2 diem chinh | 2 diem ro rang, de nho | 3+ diem, qua nhieu thong tin | | 5 | Ngon ngu noi | Doc len tu nhien, nhu dang noi chuyen | Viet van, cung nhac | | 6 | Cau ≤ 15 tu | Moi cau ngan gon | Co cau dai >15 tu | | 7 | CTA cu the | "Nhan tin ngay", "Comment TU KHOA]" | "Tim hieu them", "Lien he" | | 8 | Thoi luong phu hop | Script doc het trong thoi luong da chon | Qua dai hoac qua ngan | | 9 | Khong mo bang "Toi" | Mo bang "Ban", "Day", con so, brand | Dong dau tien la "Toi..." | | 10 | Co huong dan quay | Goc quay, hanh dong, text overlay ro | Chi co loi thoai, khong co visual |

| Tong diem | Danh gia | Hanh dong | |-----------|---------|----------| | 95–100 | Xuat sac | Giao ngay | | 85–94 | Tot | Giao duoc, ghi chu cai thien | | 70–84 | Trung binh | Chinh lai truoc khi giao | | < 70 | Yeu | Viet lai |

Quy trinh san xuat va tieu chuan duyet script

Vi tri script trong chuoi san xuat

IDEA → HOOK → MESSAGE → CTA → BRIEF → SCRIPT → PRODUCTION → REVIEW → REPURPOSE → PUBLISH
                                 ^        ^                      ^
                          36-content-brief |              44-brief-video-editor
                                     skill nay

Dau vao bat buoc truoc khi viet script: brief tu 36-content-brief (chu de, message chinh, tang pheu, CTA, deadline) va insight tu 09-insight-khach-hang. Khong co brief thi khong viet script — se phai viet lai.

Dau ra sau khi script duyet: chuyen thanh brief cho editor qua 44-brief-video-editor (nhac nen, text overlay, subtitle, transition, color grade, pace) va lich dang qua 01-lich-noi-dung.

Khoi ban giao cho quay + dung

Ghi kem cuoi moi script — thieu khoi nay, editor se tu quyet va lech brand:

| Hang muc | Ghi ro | Vi du | |---------|--------|-------| | Nhac nen | Mood + dai BPM + nguon | "Upbeat, 100-120 BPM, nhac trending TikTok VN thang X]" | | Anh sang | Natural / Ring light / Studio + huong chieu | "Ring light chinh dien, them den vien phia sau" | | Goc camera | Eye level / Slightly low / Overhead | "Eye level, doi sang overhead o beat demo" | | Transition | Cut nhanh / Slow motion / Zoom / None | "Cut nhanh giua cac beat, khong dung hieu ung chuyen canh cua CapCut" | | Text overlay | Vi tri + font + mau | "Giua tren, font dam, mau mau primary] tren nen toi" | | Subtitle | Ngon ngu + kieu | "Tieng Viet, tung cum tu, khong hien ca cau" | | Trang phuc / Props | | |

Tieu chuan duyet script — 3 gate

| Gate | Ai lam | Khi nao | Kiem gi | Ket qua | |------|--------|---------|---------|---------| | Gate 1 — Self QA | Nguoi viet | Truoc khi nop | Cham QA Score 10 tieu chi o tren; doc to toan bo script | >=85/100 moi duoc nop | | Gate 2 — Content review | Leader / content lead (62-marketing-review) | T-5 truoc ngay quay | 5 cau hoi duyet ben duoi | DUYET / DUYET CO DIEU KIEN / TRA VE | | Gate 3 — Pre-shoot | Nguoi quay | Ngay quay, truoc khi bam may | Checklist truoc khi quay + doi chieu khoi ban giao | Du moi quay |

5 cau hoi o Gate 2:

1. Hook co dung 3 lop (visual + audio + text) khong? Tat tieng doc 3s dau con hieu khong?
2. Video nay co dung 1 y chinh duy nhat khong? Neu ke lai cho nguoi khac trong 1 cau co duoc khong?
3. Message co khop brief va khop tang pheu khong? (TOFU khong ban, BOFU phai co offer)
4. CTA co phai 1 hanh dong duy nhat, cu the, do duoc khong?
5. So lieu / claim trong script co that va co nguon khong? Co vi pham chinh sach nen tang khong?

Ly do TRA VE thuong gap: hook mo bang chao hoi hoac ten brand · nhoi 3 y vao 1 video · CTA chung chung · dung so khong co nguon · script viet van chu khong phai ngon ngu noi · thieu chi dan hinh anh.

Repurpose — 1 script ra nhieu dau ra

Sau khi video chay tot (Viral Score >=20 hoac tren muc trung binh kenh), cat nho ra:

| Nguon | Cac dau ra | Skill xu ly | |-------|-----------|-------------| | 1 livestream 60-90 phut | 5-10 clip 30-60s + 3-5 quote card + 1 thread + 1 bai blog + 1 email | 04 (cat clip), 42-brief-hinh-anh, 14-email-marketing | | 1 video dai / bai blog | Thread 10-15 y + infographic + video giai thich + newsletter | 37-caption-social, 42-brief-hinh-anh | | 1 case study | Post dai Facebook (truoc/sau) + carousel + video testimonial + quote card | 43-brief-carousel, 06-brief-ugc-egc |

Quy tac repurpose: khong dang lai y nguyen tren nhieu kenh — doi hook va do dai theo kenh, giu nguyen message chinh.

Lien ket skill lien quan

• 05-copy-quang-cao — Dung copy ads de boost video co hieu suat tot
• 06-brief-ugc-egc — Gui script nay cho creator quay theo brief
• 01-lich-noi-dung — Xep lich dang video theo ke hoach noi dung
• 09-insight-khach-hang — Lay noi dau, mong muon cua khach de viet hook chinh xac
• 36-content-brief — Brief dau vao bat buoc truoc khi viet script
• 44-brief-video-editor — Chuyen script da duyet thanh brief dung phim
• 62-marketing-review — Gate 2 duyet script truoc ngay quay

Checklist chat luong

Kiem tra truoc khi giao script:

• ] Co 2 ban A/B voi hook khac nhau
• ] Hook nam trong 3 giay dau, khong gioi thieu ban than
• ] Moi cau toi da 15 tu, ngon ngu noi
• ] Co chi dan hinh anh/hanh dong cho tung timestamp
• ] Co text overlay cho moi phan
• ] CTA cu the, hanh dong duoc (khong chung chung "tim hieu them")
• ] Thoi luong phu hop nen tang da chon
• ] Co huong dan quay ky thuat (thiet bi, anh sang, goc quay)
• ] Co caption + hashtag
• ] Co viral score danh gia
• ] Khong co nhac co ban quyen trong script
• ] Goc do noi dung phu hop tang pheu (TOFU/MOFU/BOFU)
• ] Moi ban co du 3 phuong an hook: Visual + Audio + Text overlay, kem ly do chon
• ] Tat tieng xem 3s dau van hieu video noi ve gi
• ] Chia beat ro rang, moi beat 1 diem, toi da 3 beat than bai
• ] Moi beat co doi canh hoac doi goc may
• ] Co khoi ban giao quay + dung (nhac, anh sang, goc may, transition, text overlay, subtitle)
• ] Da qua Gate 1 self QA (>=85/100) truoc khi nop
• ] Da qua Gate 2 content review, ghi ket qua duyet
• ] Co brief dau vao tu 36-content-brief — khong viet script khi chua co brief