12-month personal brand strategy for international markets — niche selection (Ikigai + 3x3), positioning statement, story arc 3 chapters, content pillars 4×7=28 topics, authority ladder 5 stages, growth plan Q1-Q4. Universal framework, examples diverse (US/EU/SEA/LATAM). Trigger: 'personal brand strategy', 'global founder strategy', 'creator strategy', 'coach positioning', 'niche selection global'.
SkillScore80Maintained
Automatic
◆Marketing & Content pack
Last verified 8/18/2026
What it changes
Passed 20 of 25 test cases with the skill, and 8 of 25 without it.
Without skill32%
With skill80%
Checks it passed that the model alone missed
Set the minimum monthly engagement rate target to 3%.
Score candidate niches on Demand (1-5) and Uniqueness (1-5).
Identify the four zones as Passion, Skill, Demand, and Uniqueness.
and 12 more in the full report
12 fixed8 passed either way5 still failing0 broke
Pass-rate lift
+48 pp
Tokens
+168%
Agent turns
0%
Response time
-25%
Model gemini-3.6-flashMeasured 8/18/2026v120 of 25 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 12
Prompt
When using the 3x3 grid method to evaluate candidate niches across passions and skills, what two scoring dimensions are used and what is the minimum required total score out of 10?
What was checked, without and with the skill
Checked
Without skill
With skill
Score candidate niches on Demand (1-5) and Uniqueness (1-5).
Missed
Passed
Require a minimum total score of 6 out of 10 to select a top niche.
Missed
Passed
case-16 · gemini-3.6-flash · 8/18/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md420 linessingle file
Personal Brand Strategy (12-Month Plan) — Global
"Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."
This skill produces a complete 12-month plan: niche selection, positioning, story arc, content pillars, authority ladder, and a quarter-by-quarter growth roadmap. Read the context file from skill 22 first.
Newbie section
Who this skill is for
Audience
Concrete example
Founder / CEO
Wants a 12-month plan to grow a personal brand alongside the company
Coach / Consultant
Needs a roadmap from "no one knows me" to "expert booked solid"
Creator / KOL
Wants strategic follower growth, not random posting
Who this skill is NOT for
Product marketing for a company -> use skill 00-marketing-plan-global
Agencies serving clients -> use 20-client-intake-brief-global
No personal context yet -> run skill 22-personal-brand-context-global first
Before invoking
Required: the file .agents/personal-brand-context-global.md must exist — run skill 22 first. It contains niche, audience, north star, brand voice — skill 23 reads it so you don't re-answer.
Troubleshooting
"Context file not found" -> run skill 22-personal-brand-context-global first
"Niche too broad" -> narrow with the 3x3 grid (see Niche Selection)
"Don't know how to write story arc" -> use the 3 fill-in prompts in Story Arc