Long-form text content for global personal brand — DIFFERENT from skill 05 (ad copy for sales). 3 structures: PAS-Insight (founder), Story-Lesson-CTA (coach), Hook-List-Reveal (creator). 6 hook formulas. Platforms: LinkedIn, Twitter/X, Substack, Medium. 1:5 repurpose. QA Score 100. Trigger: 'LinkedIn post', 'thought leadership', 'long-form content', 'newsletter post', 'Twitter thread', 'Substack'.
SkillScore57Maintained
Automatic
◆Marketing & Content pack
Last verified 8/19/2026
What it changes
Passed 13 of 23 test cases with the skill, and 6 of 23 without it.
Without skill26%
With skill57%
Checks it passed that the model alone missed
Includes a named proprietary framework.
Bolds short key phrases instead of full sentences.
Provides a day-by-day workflow spanning Day 0 through Day 7.
and 5 more in the full report
7 fixed6 passed either way10 still failing0 broke
Pass-rate lift
+30 pp
Tokens
+241%
Agent turns
0%
Response time
+2%
Model gemini-3.6-flashMeasured 8/19/2026v113 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
I want you to write a long-form personal branding post for me, but I haven't provided any details about my role, goal, or audience yet.
What was checked, without and with the skill
Checked
Without skill
With skill
Asks up to 4 clarifying questions before generating content.
Missed
Passed
Requests clarification on the target platform and audience persona.
Passed
Passed
case-22 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md411 linessingle file
Thought Leadership Content — Long-form Personal Brand (Global)
Long-form text to earn trust and build authority — DIFFERENT from sales ad copy (skill 05). This skill doesn't sell directly; it builds your position as an expert through valuable content.
1. Newbie section
What is long-form?
Long-form = posts >500 words (LinkedIn, Twitter/X threads, Substack, Medium) with structure that walks the reader through your thinking from A to Z. Different from short-form (caption <100 words) and ad copy (125-character hook + CTA).
Difference vs the other two formats
Criterion
Short-form (caption)
Ad copy (skill 05)
Long-form (skill 26)
Goal
Quick engagement
Direct conversion, low CPM
Build authority, earn trust
Length
<100 words
125-500 chars
500-3,000 words
CTA
Comment / Like
DM / Buy now
Soft CTA or none
Frequency
5-7/week
Per ad budget
2-3/week
Audience
Cold + warm
Targeted ads
Organic followers
Success metric
Reach, likes
ROAS, CPA
Saves, shares, DMs, in-depth comments
When to write long-form
After awareness phase — once you have 500-1,000 quality followers
To position as expert — not just a seller, but a teacher
Have real experience — failures, large projects, team management
Have time — 30-60 min per post, careful editing
Clear audience persona — know exactly who reads it (founder? coach? creator?)
Time investment
30-60 min/post for experienced writers
2-3 posts/week is sustainable — don't push 5/week from day one
Batch writing — block one session (3-4 hours) to write 4-5 posts for the week
5 common mistakes
Long without structure — sprawling text, 10-line paragraphs, no rhythm