Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.
SkillScore77Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 17 of 22 test cases with the skill, and 11 of 22 without it.
Without skill50%
With skill77%
Checks it passed that the model alone missed
Each core message definition includes supporting evidence or proof points.
The brief defines a single overarching North Star metric for campaign success.
The content calendar specifies the channel, format, owner, and goal for each item.
and 6 more in the full report
7 fixed10 passed either way4 still failing1 broke
Pass-rate lift
+27 pp
Tokens
+39%
Agent turns
0%
Response time
-31%
Model gemini-3.6-flashMeasured 8/16/2026v117 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
I need you to ask me the required background questions before drafting our campaign brief.
What was checked, without and with the skill
Checked
Without skill
With skill
The diagnostic intake includes questions covering campaign trigger, ICP, core value proposition, budget, and existing assets.
Missed
Passed
case-21 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md208 linessingle file
Campaign Brief Generator
Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute.
Built for: Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template.
When to Use
"Help me plan a campaign for [launch / feature / segment]"
"We're targeting [ICP], what channels and content should we run?"
"I need a 30-day campaign plan"
"We're launching [product/feature] — help me plan the GTM"
"Write me a campaign brief for [goal]"
Phase 0: Intake
Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form.
Campaign Context
Goal — What does success look like in 30/60/90 days? (e.g., "50 signups from developer audience", "10 demos booked with Series B startups", "3 media mentions")
Trigger — What's prompting this campaign? (product launch, new feature, new segment, funding, competitive threat, slow quarter)
Timeline — How long should the campaign run? When should it start?
Audience
ICP — Who exactly are you targeting? (Title, company type, stage, geography)
Where do they hang out? — Channels they actively use (LinkedIn, Slack communities, specific newsletters, Twitter/X, etc.)
What's their current pain? — The specific problem your product solves for them right now
Product & Positioning
What are you promoting? — Specific product, feature, or offer (free trial, case study, webinar, etc.)
Core value prop — In one sentence: what do you do and why does it matter?
Social proof available — Customer logos, case study metrics, review quotes, press mentions
What are you NOT — Key competitor or alternative you want to differentiate from