See it in action
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
PromptWe need a case study for EduPulse's virtual classroom software at StateUniversity. Give us the full narrative brief and enablement assets.
What was checked, without and with the skill| Checked | Without skill | With skill |
|---|
| Includes placeholders for two hard metrics. | Missed | Passed |
|---|
| Includes placeholders for a qualitative quote. | Missed | Passed |
|---|
What's inside
The instructions your model reads when the skill loads.
SKILL.md32 linessingle file
Case Studies Skill
When to Use
- Sales needs tailored proof points for a segment or persona.
- Marketing is launching a campaign that requires social proof.
- Customer success wants standardized win-story format.
Framework
- Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
- Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
- Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
- Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
- Enablement Package – key stats table, objection responses, industry tags.
Templates
- Narrative brief outlining each CHIC section with quote/data placeholders.
- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
- Enablement bundle: stats table, objection matrix, industry filter tags.
Tips
- Secure approvals early—share outlines with customers/legal before writing.
- Lead with outcomes; move background into sidebars to keep attention.
- Build a modular proof library so stats auto-populate future case studies.
- Produce derivative social tiles or short videos alongside the long-form asset.
Checklist
- At least 2 hard metrics and 1 qualitative quote.
- Visual timeline or architecture diagram.
- CTA customized per campaign (demo, workshop, download).
- Approvals from customer + legal.
Track record
Benchmark
16 / 22
test cases passed, vs 6 / 22 without
Adoption
- Users
- 0
- Times used
- 0
Safety and source details
SkillSafety
✓ 3 of 3 passed✓Code scan15 of 15 checks clean
0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026
View 15 scanner checks
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✓IntentSafe
LLM judge · does the skill do what it claims
✓ContentClean
LLM judge · policy & harmful-content review
Source
Importedgtmagents / gtm-agents
plugins/content-marketing/skills/case-studies/SKILL.md
License Apache-2.0Imported 8/3/2026Version v1