▸case-02 We are planning to launch a multi-channel acquisition push for our B2B software and need to structure our experiments properly. Could you design a formal test brief and campaign setup that isolates creative variants from audience targeting, outlining how we should configure our ad sets and pacing to get reliable test results? | fail→fail | 24,267 | 17,928 | -26% | 1 | 1 | 0% | 3,360 | 2,887 | -14% | 0 | 0 | — |
▸case-01 Our ad accounts on Meta and LinkedIn have become messy with overlapping audiences and frequent resets during learning phases. Can you help us reorganize our paid media strategy? Please provide a clean campaign architecture plan, complete with account hierarchy recommendations, budget management guidelines, and a standardized naming convention framework. | fail→fail | 24,034 | 21,437 | -11% | 1 | 1 | 0% | 3,606 | 3,517 | -2% | 0 | 0 | — |
▸case-03 We're building out a new paid marketing launch across several platforms and need a cohesive structural blueprint. Please map out a comprehensive campaign plan including a funnel coverage matrix across lifecycle stages, guidelines for signal health and audience exclusion, and account maintenance steps for long-term health. | fail→pass | 26,172 | 25,107 | -4% | 1 | 1 | 0% | 3,976 | 4,044 | +2% | 0 | 0 | — |
▸case-04 We are setting up our Q3 growth campaigns for an e-commerce handbag brand on Meta Ads. Our team usually creates separate ad sets for every single creative variant and puts different promotional offers at the campaign level. Provide an account structure plan detailing how variables should be separated across campaign, ad set, and ad levels. | fail→pass | 20,922 | 21,765 | +4% | 1 | 1 | 0% | 3,082 | 3,369 | +9% | 0 | 0 | — |
▸case-05 Our marketing operations team wants to overhaul how we name campaign assets across Google and Meta for our fintech app, 'PayPulse'. They suggested using `[Platform]_[Region]_[FunnelStage]_[Date]_[AdSetType]`. Provide a standardized campaign naming convention format that keeps account structure clean. | fail→fail | 17,120 | 15,066 | -12% | 1 | 1 | 0% | 2,682 | 2,817 | +5% | 0 | 0 | — |
▸case-06 We run a SaaS platform called CloudMetrics and currently bundle our trial user onboarding, lapsed customer win-backs, and cold lead campaigns into a single ad set so the platform algorithm gets maximum total conversions. Provide an architectural plan outlining how campaign streams should be structured across customer lifecycle stages. | fail→fail | 23,092 | 16,889 | -27% | 1 | 1 | 0% | 3,599 | 2,723 | -24% | 0 | 0 | — |
▸case-07 For our mobile gaming app, 'DragonQuest', team members manually add negative target audiences at the individual ad level whenever a new creative variant is published. Provide a strategic recommendation on how and where target exclusions should be managed. | pass→pass | 15,449 | 13,569 | -12% | 1 | 1 | 0% | 2,170 | 2,304 | +6% | 0 | 0 | — |
▸case-08 Our Google Ads and Meta accounts for 'SolarHome' have accumulated hundreds of paused, degraded, or duplicate test campaigns over two years, cluttering our dashboards. How frequently should low-performing structures be archived to maintain account health? | fail→pass | 17,315 | 14,831 | -14% | 1 | 1 | 0% | 2,283 | 2,264 | -1% | 0 | 0 | — |
▸case-09 We want to run a headline copy test on LinkedIn Ads for our B2B agency 'GrowthEngine'. Our designer wants to just post 5 ads and see what happens after two days. Create a formal test design brief template specifying the essential parameters required before launching. | pass→pass | 15,366 | 12,288 | -20% | 1 | 1 | 0% | 2,282 | 2,136 | -6% | 0 | 0 | — |
▸case-10 We are organizing our multi-channel ad spend for a D2C mattress brand, 'RestEasy'. Our media planner wants a simple grid that maps our messaging across customer touchpoints. Outline a funnel coverage matrix layout for this strategy. | pass→pass | 14,439 | 11,613 | -20% | 1 | 1 | 0% | 2,326 | 2,004 | -14% | 0 | 0 | — |
▸case-16 When setting up acquisition campaigns for our subscription service 'BoxJoy', our team forgets to exclude internal staff and low-value customers, distorting performance metrics. Outline the standard audience exclusion categories to centralize across campaigns. | pass→pass | 16,342 | 12,017 | -26% | 1 | 1 | 0% | 2,347 | 1,908 | -19% | 0 | 0 | — |
▸case-11 Our team plans to launch 15 simultaneous ad set experiments on Meta Ads for our fashion line 'Verve' next week, test budget split evenly across all 15. What guideline should we follow regarding the number of active test cells to prevent learning phase resets? | pass→pass | 13,564 | 11,346 | -16% | 1 | 1 | 0% | 2,083 | 1,919 | -8% | 0 | 0 | — |
▸case-12 We are running micro-budget ad sets targeting very narrow niche audiences for our niche B2B tool 'LabTrack', generating 2-3 conversions per week per ad set. What evaluation criterion should we apply to ad set signal quality? | pass→pass | 17,898 | 13,199 | -26% | 1 | 1 | 0% | 2,599 | 2,172 | -16% | 0 | 0 | — |
▸case-13 Our executive board measured our brand awareness Meta campaign against hard Revenue ROI, but our media team set the in-platform campaign objective to 'Traffic'. Explain how campaign objectives must be configured relative to business metrics and tracking. | pass→pass | 16,078 | 17,767 | +11% | 1 | 1 | 0% | 2,415 | 2,705 | +12% | 0 | 0 | — |
▸case-14 For our upcoming summer sale at 'OceanGear', we are deciding whether to set budgets at the ad set level or use campaign-level budget optimization, and how to control spend pacing over a 14-day flight. Provide budget strategy guidelines covering optimization level and pacing controls. | pass→pass | 20,542 | 15,933 | -22% | 1 | 1 | 0% | 3,084 | 2,586 | -16% | 0 | 0 | — |
▸case-15 Our retail client 'ApexFootwear' is experiencing high audience overlap between three overlapping interest targeting ad sets, causing frequent learning-phase resets on TikTok Ads. Provide an account reorganization framework to solve this. | pass→pass | 19,056 | 12,626 | -34% | 1 | 1 | 0% | 2,652 | 2,079 | -22% | 0 | 0 | — |
▸case-17 We are launching paid campaigns for 'SaaSFlow' across Meta, Google, and TikTok. A team member suggested setting the campaign goal as 'TikTok Summer' and putting objectives inside ad sets. How should account hierarchy strictly delegate campaign goals versus targeting? | pass→pass | 16,424 | 12,944 | -21% | 1 | 1 | 0% | 2,399 | 2,183 | -9% | 0 | 0 | — |
▸case-18 In our agency workflow for 'SparkEnergy', team members leave old, fatigued ad sets running alongside new ones indefinitely. What periodic maintenance process should be implemented to protect account performance? | fail→pass | 16,071 | 12,201 | -24% | 1 | 1 | 0% | 2,290 | 2,133 | -7% | 0 | 0 | — |
▸case-19 We are testing three new landing page variations alongside four new ad creative concepts for 'CloudStorage Inc'. Our manager wants to put all creative and landing page combinations into one ad set. How should test cells be structured to isolate variables? | pass→pass | 17,155 | 16,774 | -2% | 1 | 1 | 0% | 2,504 | 2,850 | +14% | 0 | 0 | — |
▸case-20 Write a 30-second video ad script for 'FitLife Gym' targeting busy professionals. Include a hook, main benefit, and call to action for a free 7-day trial pass. | pass→fail | 7,271 | 9,017 | +24% | 1 | 1 | 0% | 1,132 | 1,533 | +35% | 0 | 0 | — |
▸case-21 Create the HTML and CSS markup for a high-converting hero section on a landing page for 'SaaSMetrics', including a headline, email signup input field, and call-to-action button. | pass→pass | 30,718 | 29,051 | -5% | 1 | 1 | 0% | 6,181 | 6,329 | +2% | 0 | 0 | — |
▸case-22 Our SaaS company has a Monthly Recurring Revenue (MRR) per account of $100, a gross margin of 80%, a monthly churn rate of 2%, and an average CAC of $1,200. Calculate our Customer Lifetime Value (LTV) and CAC payback period in months. | pass→pass | 6,714 | 6,292 | -6% | 1 | 1 | 0% | 1,293 | 1,470 | +14% | 0 | 0 | — |