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Message Architecture Systems Skill · gtmagents | DecimalAI

marketingby gtmagents

Message Architecture Systems Skill

gtmagents/message-architecture

Source gtmagents/gtm-agents ↗License Apache-2.0

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

SkillScore82Maintained

Automatic

Marketing & Content pack

Last verified 8/23/2026

What it changes

Passed 18 of 22 test cases with the skill, and 14 of 22 without it.

Without skill64%

With skill82%

Checks it passed that the model alone missed

The CTAs include an explicit urgency modifier.
The sequence begins with Audience & Insight and concludes with CTAs.
The response organizes content into a hook bank sheet structure with formulas.

and 1 more in the full report

4 fixed14 passed either way4 still failing0 broke

Pass-rate lift: +18 pp
Tokens: -4%
Agent turns: 0%
Response time: -8%

Model gemini-3.6-flashMeasured 8/23/2026v118 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/gtmagents-message-architecture/SKILL.md https://app.decimal.ai/s/gtmagents-message-architecture/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add gtmagents-message-architecture, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/gtmagents-message-architecture/ and pins it in .decimal/skills.lock

decimalai skills add gtmagents-message-architecture

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/gtmagents-message-architecture/SKILL.md https://app.decimal.ai/s/gtmagents-message-architecture/SKILL.md

Raw file: /s/gtmagents-message-architecture/SKILL.md ↗ · machine-readable summary at /s/gtmagents-message-architecture.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 4

Prompt

Draft three bottom-of-funnel call-to-action strings for our B2B SaaS analytics tool for financial directors. The growth lead recommended using simple passive buttons like 'Demo Available' or 'Product Information'.

What was checked, without and with the skill
Checked	Without skill	With skill
The CTAs include an explicit urgency modifier.	Missed	Passed

case-03 · gemini-3.6-flash · 8/23/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md25 linessingle file

Message Architecture Systems Skill

When to Use

Creating new messaging for campaigns, features, or personas.
Auditing messaging consistency across channels.
Onboarding new writers or agencies.

Framework

Audience & Insight – persona, pain, desired outcome.
Promise – primary value proposition + emotional appeal.
Proof – metrics, customer quotes, product differentiators.
Hooks – formulas mapped to channels.
CTAs – stage-specific calls to action + urgency modifiers.

Templates

Message house diagram.
Hook bank sheet with formulas/examples.
CTA matrix (persona x funnel stage x CTA).

Tips

Document banned phrases and compliance notes.
Keep proof points fresh; retire outdated metrics.
Pair with voice-guidelines skill to maintain tone consistency.

Track record

Benchmark

18 / 22

test cases passed, vs 14 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

gtmagents / gtm-agents

plugins/copywriting/skills/message-architecture/SKILL.md

View on GitHub ↗

License Apache-2.0Imported 8/3/2026Version v1

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See it in action

What's inside

Message Architecture Systems Skill

When to Use

Framework

Templates

Tips

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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