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Audit and rewrite B2B sales messaging so the right buyers quickly understand the painful problem, concrete outcome, and mechanism behind the offer.
Passed 19 of 22 test cases with the skill, and 6 of 22 without it.
and 15 more in the full report
14 fixed5 passed either way2 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 14 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our B2B cybersecurity startup is getting high open rates on outbound campaigns, but prospective buyers constantly confuse what our product actually does. Here is our current campaign hook: 'Autonomous Cloud Governance Orchestration Engine for Modern DevSecOps Frameworks'. Could you run a resonance review on this messaging? Please provide a report structured with an initial summary of our current message (target buyer, wording, primary concern), a markdown table mapping out Pain, Outcome, and Mechanism alongside draft text and buyer-centric evidence, a streamlined core messaging statement, and a channel consistency plan covering our website, outbound outreach, sales calls, and social channels.
| Checked | Without skill | With skill |
|---|---|---|
| Uses `# B2B Resonance Audit` as the top-level document heading. | Missed | Passed |
| Presents a single revised core message statement rather than offering multiple tagline choices. | Passed | Passed |
| Frames the value around specific cloud security risk or developer pain rather than creating a new category label. | Passed | Passed |
The instructions your model reads when the skill loads.
Use this skill when reach exists but the message does not stick. The goal is to make the offer obvious to the right buyer: who it is for, what painful problem it solves, what outcome it creates, and how it gets there.
Primary source: Unf*ck Your Sales by Jakob Greenfeld, especially the "Resonance", "Diagnostics", "The Cleverness Fallacy", "The Category-Creation Fallacy", "The Complexity Fallacy", "The Fifth-Grade Fallacy", "The Shortlist Law", and "Engineering Resonance" sections.
Resonance is likely the constraint when:
Ask a small sample of target buyers:
If the company is not recalled, not understood, or not linked to a specific pain and outcome, treat resonance as the constraint.
test cases passed, vs 6 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.