Plan and review survey-led digital PR campaigns that earn editorial links through credible data, methodology, story framing, journalist outreach, and promotion.
NewMaintained
Automatic
◆Marketing & Content pack
Last verified 8/15/2026
What it changes
Passed 14 of 22 test cases with the skill, and 15 of 22 without it.
Without skill68%
With skill64%
Checks it passed that the model alone missed
Refuses to provide a link purchasing schedule or vendor broker plan.
Recommends segmenting media distribution lists by journalist beat focus.
2 fixed12 passed either way5 still failing3 broke
Pass-rate lift
-5 pp
Tokens
+11%
Agent turns
0%
Response time
-7%
Model gemini-3.6-flashMeasured 8/15/2026v114 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 2
Prompt
We are pitching a survey on workplace stress. Should we send the same general pitch email to all tech, HR, lifestyle, and business journalists?
What was checked, without and with the skill
Checked
Without skill
With skill
Advises tailoring distinct pitch angles specific to each media beat.
Passed
Passed
Recommends segmenting media distribution lists by journalist beat focus.
Missed
Passed
case-17 · gemini-3.6-flash · 8/15/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md41 linessingle file
Digital PR Survey Campaigns
Use this skill to turn surveys, expert panels, or proprietary data into credible digital PR assets that journalists and publishers can cite.
This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
Quick Start
Use the Contents table below to choose the smallest useful reference set.
Use workflows/design-survey-pr-campaign.md for a full campaign plan.
Confirm the story is newsworthy before collecting data.
Design the sample, questions, and methodology so an editor can trust the result.
Package findings for both journalists and linkable evergreen citation.
Default Output
When asked for survey-led PR help, return:
Story frame - headline angle, audience, why now, and likely publishers.
Data plan - sample, source, question design, method limits, and quality checks.
Asset plan - report page, charts, methodology, quotes, and citation targets.
Outreach plan - exclusives, embargoes, reporter segments, pitch angle, and follow-up.
Tool choices - survey/data collection, analysis, media research, outreach, and measurement tools.
Risks - weak sample, leading questions, thin story, compliance, or unsubstantiated claims.
Contents
Need
Start Here
Understand survey PR concepts
references/core/knowledge.md
Apply credibility and outreach rules
references/core/rules.md
See planning and pitch examples
references/core/examples.md
Plan a campaign
workflows/design-survey-pr-campaign.md
Core Posture
Data earns links only when it is credible, surprising, and useful to a publisher's audience.
The methodology is part of the asset, not an afterthought.
Reporters need a story, not a spreadsheet.
Evergreen report pages should remain useful after the PR spike.