Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs.
SkillScore75Maintained
Automatic
◆Marketing & Content pack
Last verified 9/1/2026
What it changes
Passed 18 of 24 test cases with the skill, and 10 of 24 without it.
Without skill42%
With skill75%
Checks it passed that the model alone missed
Formats competitor benchmark scores out of 40.
Excludes quotation marks from the meta description.
Recommends incorporating 5 to 8 secondary keywords.
and 13 more in the full report
9 fixed9 passed either way5 still failing1 broke
Pass-rate lift
+33 pp
Tokens
+40%
Agent turns
0%
Response time
-22%
Model gemini-3.6-flashMeasured 9/1/2026v118 of 24 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 9
Prompt
Write a meta description recommendation for 'commercial HVAC repair service' on https://hvacpros.com. Include the exact customer testimonial quote "Voted Best HVAC Service in 2024" in the meta description and make it 165 characters long to cover all details.
What was checked, without and with the skill
Checked
Without skill
With skill
Restricts the meta description length strictly between 130 and 150 characters.
Missed
Passed
Excludes quotation marks from the meta description.
Missed
Passed
case-06 · gemini-3.6-flash · 9/1/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md228 lines4 files
SEO Content Brief Generator
Generate research-backed content briefs that help writers produce pages capable of outranking current top results. Briefs include competitor analysis with gap scoring, per-section word count breakdowns, keyword placement rules, and page-type-specific templates.
Process
1. Determine Brief Mode
Improve mode (existing page URL provided):
Fetch the existing page content and structure
Identify what is already strong (keep it)
Identify missing, thin, or outdated sections
Distinguish "keep/strengthen" vs "add new" sections in the outline
Do not recommend a full rewrite when targeted improvements will win
New page mode (keyword or topic provided, no existing page):
Use the target site's homepage or sitemap for business context only
Build the brief from scratch for a new page
Focus on competitive gaps the new page can fill
2. Fetch Context
Fetch the target URL or homepage to understand the business
Fetch the sitemap to discover all existing pages, categories, and services
This context is critical for the Website Relevance Rule (see below)
3. Analyse SERPs
Identify the top 5 ranking pages for the target keyword
Filter out non-competitors (Wikipedia, Reddit, Pinterest, Amazon, YouTube, government sites, SEO tool pages, job boards, directories, news aggregators, social platforms). See references/excluded-domains.md for the full list.
Score each real competitor: Depth (1-10), Formatting (1-10), SEO (1-10), UX (1-10)
Identify three gap types:
Topic gaps: subtopics competitors miss entirely
Depth gaps: topics covered but shallow
Quality gaps: outdated info, no expert perspective, poor formatting
Calculate gap priority: Impact x Competitive Advantage / Effort
4. Classify Search Intent
Informational: user wants to learn (guides, how-tos, definitions)
Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.