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Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive).
Passed 14 of 19 test cases with the skill, and 10 of 19 without it.
and 2 more in the full report
4 fixed12 passed either way6 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
We have 15 location landing pages for our carpet cleaning business on `https://cleanstep.com/locations/`. How should we evaluate if these location pages risk being flagged as doorway pages by Google?
| Checked | Without skill | With skill |
|---|---|---|
| Evaluates location page content using the city swap test | Passed | Passed |
| Requires location pages to maintain at least 60% unique content | Missed | Passed |
The instructions your model reads when the skill loads.
| Metric | Value | Source |
|---|---|---|
| GBP signals share of local pack weight | 32% | Whitespark 2026 |
| Proximity share of ranking variance | 55.2% | Search Atlas ML study |
| Review signals share (up from 16%) | ~20% | Whitespark 2026 |
| Google searches seeking local info | 46% | Industry data |
| Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed |
| ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 |
| ChatGPT local conversion rate | 15.9% | Seer Interactive |
| Google organic local conversion rate | 1.76% | Seer Interactive |
| Local pack ads growth (Jan 2025 to Jan 2026) | 1% to 22% | Sterling Sky |
Detect from page signals before analysis. This determines which checks apply.
areaServed in schema without address.streetAddressImpact on checks: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.
test cases passed, vs 10 / 19 without
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