Campaign Orchestrator

Campaign Orchestrator

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this module when the user's request involves any of the following:

• Campaign Planning: Designing a new marketing campaign from brief to launch plan
• Budget Allocation: Distributing marketing spend across channels, campaigns, or time periods
• Channel Mix Optimization: Selecting and balancing the right marketing channels for a goal
• Media Planning: Building a media plan with placements, timing, and spend
• UTM Tracking: Standardizing URL tracking parameters for campaign measurement
• Cross-Channel Orchestration: Coordinating messaging and timing across multiple channels
• Campaign Post-Mortem: Analyzing completed campaigns to extract learnings
• ABM Campaign Planning: Designing account-based marketing campaigns for targeted accounts
• Campaign Calendar: Building a time-sequenced plan of campaign activities

Trigger phrases: "campaign plan," "marketing budget," "budget allocation," "channel mix," "media plan," "UTM," "tracking parameters," "launch campaign," "campaign review," "post-mortem," "what worked," "ABM," "account-based," "media buy," "ad spend," "70/20/10"

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. Load brand context — Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors from the profile.
2. Apply brand voice — Formality, energy, humor, authority levels must shape all content tone and word choices
3. Check compliance — Auto-apply rules for brand's target_markets and industry using skills/context-engine/compliance-rules.md
4. Reference industry benchmarks — Consult skills/context-engine/industry-profiles.md for the brand's industry
5. Use platform specs — Reference skills/context-engine/platform-specs.md for character limits and format requirements
6. Check campaign history — Run python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns before planning new work
7. If no brand exists, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices."
8. Check brand guidelines — If ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json exists, load and enforce: restrictions.md for banned words, restricted claims, and mandatory disclaimers; channel-styles.md for channel-specific tone overrides (may differ from base voice); messaging.md for approved key messages, taglines, and positioning language; voice-and-tone.md for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

Required Context

Before executing campaign work, gather:

1. Campaign Objective: What is the primary goal? (Awareness, lead gen, revenue, retention, product launch, event, etc.)