Influencer & Creator Marketing

Influencer & Creator Marketing

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Finding or vetting influencers and creators for brand partnerships
• Building creator briefs or campaign briefs for influencer collaborations
• Understanding FTC disclosure requirements for sponsored content
• Structuring influencer contracts including usage rights, exclusivity, and payment terms
• Measuring influencer campaign performance (EMV, ROAS, brand lift, engagement)
• Planning UGC (user-generated content) campaigns or strategies
• Licensing or repurposing influencer/UGC content in paid ads
• Managing influencer relationships at scale (ambassador programs, always-on partnerships)
• Navigating international influencer compliance (UK ASA, French ARPP, etc.)
• Handling influencer controversies or compliance violations mid-campaign
• Evaluating influencer authenticity (fake followers, engagement pods, audience quality)
• Planning B2B influencer or thought leader partnerships
• Designing employee advocacy programs that intersect with influencer strategy
• Building affiliate-influencer hybrid compensation models

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. Check session context — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there.
2. If you need the full profile, read: ~/.claude-marketing/brands/{slug}/profile.json
3. Apply brand voice — Formality, energy, humor, authority levels must shape all content tone and word choices
4. Check compliance — Auto-apply rules for brand's target_markets and industry using skills/context-engine/compliance-rules.md
5. Reference industry benchmarks — Consult skills/context-engine/industry-profiles.md for the brand's industry
6. Use platform specs — Reference skills/context-engine/platform-specs.md for character limits and format requirements
7. Check campaign history — Run python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns before planning new work
8. If no brand exists, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices."
9. Check brand guidelines — If ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json exists, load and enforce: restrictions.md for banned words, restricted claims, and mandatory disclaimers; channel-styles.md for channel-specific tone overrides (may differ from base voice); messaging.md for approved key messages, taglines, and positioning language; voice-and-tone.md for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

Required Context