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Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.
Passed 16 of 21 test cases with the skill, and 8 of 21 without it.
and 9 more in the full report
9 fixed8 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
After saving the quarterly improvement brief file to quarterly-briefs/ for engagement 'alpha-tech', what step must be performed on the Living Instruction File before briefing stakeholders?
| Checked | Without skill | With skill |
|---|---|---|
| Update the Living Instruction File with the quarter's verdict and recommendations before concluding the production process. | Missed | Passed |
The instructions your model reads when the skill loads.
Part 12 is the continuous improvement loop that runs alongside live operations from go-live onwards. It aggregates market signals and operating signals into recommendations that feed back into the brand's product, offering, and service decisions.
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List the brand's workspace at ~/.claude-marketing/brands/{slug}/ (or $CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/ when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.
This is not a one-time activity. It runs perpetually once Part 11 is complete, with formal output at each Quarterly Business Review (QBR) and ad-hoc output when significant signals warrant.
Without an explicit feedback loop, marketing operates on assumptions made months ago. Markets shift, customers evolve, competitors move, products are refined — but if these shifts do not flow back into the strategy, the engagement silently grows stale.
Part 12 closes the loop:
Every quarterly review (per reporting-cadence.md) generates structured signals:
Feedback from across customer touchpoints:
test cases passed, vs 8 / 21 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.