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Manage PR crises.
Passed 20 of 22 test cases with the skill, and 12 of 22 without it.
and 7 more in the full report
8 fixed12 passed either way2 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our CEO made inappropriate remarks during a live podcast five hours ago, causing outrage across social media and inquiries from brand sponsors. The podcast host removed the video, but clips are going viral and employees are asking questions. The Head of PR is handling communications. Please prepare a comprehensive crisis management document containing a narrative assessment, an immediate holding announcement, audience-specific statements for sponsors, staff, and the public, a detailed channel strategy and rollout schedule, and a roadmap to rebuild brand credibility.
| Checked | Without skill | With skill |
|---|---|---|
| Classifies severity explicitly using Level 1, Level 2, or Level 3 taxonomy | Missed | Passed |
| Includes social media engagement guidelines specifying what to reply, what to ignore, and when to escalate | Missed | Passed |
| Defines a monitoring plan with explicit escalation triggers | Missed | Passed |
The instructions your model reads when the skill loads.
Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
The user must provide (or will be prompted for):
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.A structured crisis response plan containing:
test cases passed, vs 12 / 22 without
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