Emerging Channels

Emerging Channels

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

Benchmark provenance (as of 2026-08): Dollar figures in this document are planning priors, not quotes — market and auction rates drift continuously. Before any figure enters a media plan, budget, or client deliverable, refresh it live (platform dashboards and current published reports beat memory) and record it with python "${CLAUDE_PLUGIN_ROOT}/scripts/benchmark_book.py" --action record ... --source <url>; quote from the book thereafter (--action quote). Never present an unstamped figure as current market fact.

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Optimizing content for voice search (Alexa, Google Assistant, Siri, smart speakers)
• Preparing for or leveraging visual search (Google Lens, Pinterest Lens, Amazon visual search)
• Building conversational commerce flows (WhatsApp Business, Facebook Messenger, chatbot funnels, SMS marketing)
• Setting up or optimizing social commerce (Instagram Shopping, TikTok Shop, Pinterest Shopping, YouTube Shopping)
• Building, growing, or managing online communities (Discord, Slack, Circle, Facebook Groups, Reddit, forums)
• Planning podcast marketing strategy (branded podcasts, podcast advertising, guest appearances, podcast SEO)
• Developing video marketing strategy across formats and platforms (short-form, mid-form, long-form, live)
• Marketing on newer or underutilized platforms and channels
• Evaluating whether an emerging channel is worth investing in for a specific business
• Understanding platform-specific commerce features and shoppable content
• Designing chatbot conversations and automated messaging funnels
• Building voice applications (Alexa Skills) or surfacing brand content in current Google Assistant/Gemini experiences
• Exploring international messaging platforms (WeChat, LINE, KakaoTalk, Telegram) for commerce

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. Check session context — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there.
2. If you need the full profile, read: ~/.claude-marketing/brands/{slug}/profile.json
3. Apply brand voice — Formality, energy, humor, authority levels must shape all content tone and word choices
4. Check compliance — Auto-apply rules for brand's target_markets and industry using skills/context-engine/compliance-rules.md
5. Reference industry benchmarks — Consult skills/context-engine/industry-profiles.md for the brand's industry
6. Use platform specs — Reference skills/context-engine/platform-specs.md for character limits and format requirements
7. Check campaign history — Run python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns before planning new work
8. If no brand exists, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices."
9. Check brand guidelines — If ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json exists, load and enforce: restrictions.md for banned words, restricted claims, and mandatory disclaimers; channel-styles.md for channel-specific tone overrides (may differ from base voice); messaging.md for approved key messages, taglines, and positioning language; voice-and-tone.md for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.