Ready to supercharge your AI agents?

Install any skill in seconds. Free to start, no credit card required.

PR Crisis Management · asgard-ai-platform | DecimalAI

marketingby asgard-ai-platform

PR Crisis Management

asgard-ai-platform/pr-crisis-response

Source asgard-ai-platform/skills ↗License MIT

Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning.

SkillScore73Maintained

Automatic

Marketing & Content pack

Last verified 8/28/2026

What it changes

Passed 16 of 22 test cases with the skill, and 7 of 22 without it.

Without skill32%

With skill73%

Checks it passed that the model alone missed

The incident category is classified as Product.
The incident category is classified as Personnel.
The incident category is classified as Operational.

and 6 more in the full report

10 fixed6 passed either way5 still failing1 broke

Pass-rate lift: +41 pp
Tokens: +38%
Agent turns: 0%
Response time: -5%

Model gemini-3.6-flashMeasured 8/28/2026v116 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-pr-crisis-response/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-pr-crisis-response/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add asgard-ai-platform-pr-crisis-response, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/asgard-ai-platform-pr-crisis-response/ and pins it in .decimal/skills.lock

decimalai skills add asgard-ai-platform-pr-crisis-response

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-pr-crisis-response/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-pr-crisis-response/SKILL.md

Raw file: /s/asgard-ai-platform-pr-crisis-response/SKILL.md ↗ · machine-readable summary at /s/asgard-ai-platform-pr-crisis-response.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 10 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 10

Prompt

Our main payment processing server suffered a hardware failure, taking down checkout services across 500 retail stores. We need a quick holding statement for social media while technical teams diagnose the cause.

What was checked, without and with the skill
Checked	Without skill	With skill
The holding statement explicitly gives a time or deadline for the next update.	Missed	Passed
The statement acknowledges the outage without speculating on root causes.	Passed	Passed

case-11 · gemini-3.6-flash · 8/28/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md114 lines3 files

PR Crisis Management

Framework

IRON LAW: First Response Within 1 Hour

The first hour after a crisis becomes public is the "golden hour."
Silence in this window = others control the narrative. A holding
statement ("We are aware of [issue] and are investigating. We will
provide an update by [time].") is infinitely better than silence.

Crisis Classification

Level	Description	Examples	Response
Level 1: Noise	Minor complaint, limited reach	Single negative review, individual social post	Monitor, respond if needed
Level 2: Issue	Growing attention, media interest possible	Multiple complaints on same topic, minor influencer post	Proactive response, prepare statement
Level 3: Crisis	Widespread media coverage, significant reputation damage	Product recall, data breach, viral scandal, executive misconduct	Full crisis protocol, C-suite involvement

Crisis Response Protocol

Hour 1: Contain

Activate crisis team (PR, Legal, CEO, relevant department head)
Issue holding statement (acknowledge, don't speculate)
Secure all internal communications (no unauthorized statements)
Begin fact-gathering

Hours 2-6: Respond

Draft full statement using 3C framework
Legal review (balance transparency with liability)
Publish on owned channels first, then distribute to media
Brief customer-facing teams (CS, sales) with talking points

Days 1-7: Manage

Monitor media reaction to response
Issue updates as new information emerges
Respond to media inquiries consistently
Address social media individually where appropriate

Track record

Benchmark

16 / 22

test cases passed, vs 7 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

asgard-ai-platform / skills

pr-crisis-response/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1Bundled 2 files

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

PR Crisis Management

Framework

Crisis Classification

Crisis Response Protocol

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

Related skills